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EdgarHawk

Forrest Eugene Norrod

EVP & GM DESG

Officer

Latest: EVP & GM DESG selling · May 2026

5 filings analyzed · 1 company · Latest 2026-05-22

Companies

Company Buys Sells Direction
ADVANCED MICRO DEVICES INC AMD 0 28 Net selling

Activity

May 2026
medium
Sell
19,487 shares
$8,406,784
Significance 4/10

AMD EVP Norrod sells 19,487 shares for $8.4M via scheduled 10b5-1 plan; 5.7% position reduction.

Forrest Eugene Norrod, EVP & GM of DESG, executed 9 separate sales totaling 19,487 shares for $8,406,783.96 on 2026-05-20, reducing his AMD holdings from 344,014 to 324,527 shares. This transaction is part of a pre-arranged 10b5-1 trading plan adopted on 2025-06-06, making it scheduled rather than discretionary. The stock has appreciated 54.1% in the 30 days prior to the sale and 133.6% in the prior 90 days, trading near its 52-week high of $469.22. Norrod's cross-ticker track record shows an average 90-day return of +39.0% following his prior sells, while his specific history at AMD shows 5 previous sales with 90-day returns ranging from -12.0% to +108.4%, indicating varied outcomes at this ticker. The 5.7% reduction in holdings remains material but occurs against a backdrop of significant recent appreciation.

February 2026
medium
Sell
19,450 shares
$4,216,969
Significance 6/10

EVP Norrod sells 19.4K AMD shares in 4 transactions for $4.2M at $216.81 avg; stock now down 21.6% from 52-week high

Norrod Forrest Eugene, EVP & GM DESG at AMD, executed 4 separate sales totaling 19,450 shares for $4,216,968.64 on 2026-02-11 at a blended average price of $216.81. The sale reduced his holdings by 6.3%, leaving him with 289,098 shares. This transaction occurred while AMD shares trade at $207.32, down 21.6% from the 52-week high of $264.33 and down 7.3% over the prior 30 days and 16.0% over 90 days. His prior 5 trades at AMD (all sells from September-November 2025) exhibited mixed timing: the September 10 sell posted 90-day gains of +35.2%, while the four November trades are posting 30-day losses ranging from -6.5% to -7.5%. Across his broader cross-ticker track record, 13 prior sells averaged 90-day gains of +27.5%, suggesting historically poor sell timing overall (the insider tends to sell before rallies, not declines). The current market environment shows AMD stock under pressure despite strong fundamentals (34.3% annual revenue growth, net income of $1.2B, market cap of $338.0B), raising questions about whether this sale reflects macro headwinds, valuation concerns at a 56.34 P/E, or portfolio rebalancing.

November 2025
medium
Sell
19,450 shares
$4,461,296
Significance 5/10

AMD EVP Norrod sells 19.4K shares for $4.5M at $229.37 avg; stock down 22.9% from 52-week high

Norrod Forrest Eugene (EVP & GM DESG) executed 4 separate sales totaling 19,450 shares for $4,461,296.12 on 2025-11-19 at a blended average price of $229.37, reducing his holdings by 6.1% to 300,348 shares. The current price of $203.78 sits 22.9% below the 52-week high of $264.33, and the stock has declined 11.5% over the past 30 days despite a +21.5% 90-day gain. His cross-ticker track record shows 9 prior sells with a 100% well-timed rate (average 90-day return of -19.3%), though these metrics apply across multiple tickers; at AMD specifically, his 5 prior sales in September 2025 each posted 30-day gains of 31.1% to 34.3%, but 90-day outcomes remain unmeasurable for those trades. The sale occurred amid elevated valuation (P/E of 100.38) and follows a period of modest annual revenue growth of 13.7%, providing limited fundamental support for the premium price at which these shares were sold.

September 2025
medium
Sell
17,200 shares
$2,768,021
Significance 5/10

EVP Norrod forrest sells 17,200 AMD shares for $2.8M; stock down 14% in 30d and 90d; post-trade holdings 313.8K.

Norrod Forrest Eugene, EVP & GM DESG at Advanced Micro Devices, executed 5 separate sales totaling 17,200 shares for $2,768,021.36 at a blended average price of $160.93. The transaction occurred on 2025-09-10 as the stock was under significant near-term pressure, declining 14.0% over both the 30-day and 90-day periods relative to the current price of $158.57. Notably, his cross-ticker track record shows a 100.00% well-timed rate at the 90-day mark—indicating that after his prior sells across all tickers, the stock subsequently fell—though measurable outcomes from his 4 prior AMD-specific trades remain limited. The sale reduces his AMD holdings by 5.2% to 313,848 shares, suggesting a modest, non-concentrated reduction rather than a full position exit.

November 2024
high
Sell
40,540 shares
$5,743,302
Significance 6/10

EVP & GM Forrest Eugene sold 40,540 AMD shares at $141.67 on 2024-11-05 ($5.7M); stock now $149.82, -29.1% from 52-week high.

Norrod Forrest Eugene, EVP & GM DESG, sold 40,540 shares of AMD at $141.67 on 2024-11-05, representing a 12.1% reduction in holdings to 293,347 shares. The stock has declined 13.3% in the 30 days since the transaction and currently trades 29.1% below its 52-week high, suggesting the sale occurred before a sustained price decline. Across his cross-ticker open-market history, this insider has achieved a 100.00% 90-day well-timed rate on 3 prior sells, and at AMD specifically, all 3 prior sells resulted in negative 90-day returns (most recently: -17.0% and -16.8% on 2024-02-02), indicating a consistent pattern of executing sales ahead of downturns. The 90-day timing outcome for this transaction remains to be observed, but the pattern of prior well-timed selling activity and the subsequent 13.3% decline merit monitoring.

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