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EdgarHawk

Flatley Edith Morgan

EVP - Global CMO

Officer
4 filings analyzed · 1 company · Latest 2026-02-17

Companies

Company Buys Sells Direction
MCDONALDS CORP MCD 0 20 Net selling

Activity

February 2026
2026-02-17 MCDONALDS CORP MCD
high
Sell
4,692 shares
$1,553,052
Significance 7/10

EVP Global CMO Edith Morgan Flatley sells 4,692 MCD shares at $331.00; 38.8% holding reduction, strong timing pattern across prior MCD sales.

Edith Morgan Flatley, EVP Global CMO, sold 4,692 shares ($1,553,052.00 total value) on 2026-02-12 at $331.00, reducing her position from 12,087 to 7,395 shares (a -38.8% reduction). The transaction occurred near the 52-week high of $332.08, with MCD currently trading at $327.62 (-1.3% from that high). Flatley's prior trading pattern at MCD is notably consistent: 4 of 5 prior sales were well-timed at the 90-day mark (negative returns post-sale), including sells on 2025-08-20 (90d: -3.3%), 2024-10-14 (90d: -8.9%), and 2024-02-23 (90d: -12.7%). This filing provides factual visibility into a material reduction by a senior marketing executive during a period when the stock is near cyclical highs and has rallied +6.6% and +8.2% over the prior 30 and 90 days respectively.

August 2025
2025-08-20 MCDONALDS CORP MCD
high
Sell
4,716 shares
$1,485,540
Significance 5/10

MCD EVP Flatley sells 4,716 shares at $315.00 for $1,485,540.00; -37.5% of holdings

Flatley Edith Morgan, EVP – Global CMO, executed 2 separate sales totaling 4,716 shares for $1,485,540.00 on 2025-08-20, reducing her MCD holdings by 37.5% from 12,573 to 7,857 shares. The blended average price of $315.00 compares to current price $313.08, and the stock remains 2.6% below its 52-week high of $321.29. Her prior 4 trades at MCD show mixed timing: 3 of 4 were well-timed at the 90-day mark, and her cross-ticker track record demonstrates a 75.00% well-timed rate on sells, suggesting a pattern of disposing before declines. However, her most recent MCD sell in February 2025 saw the stock rise 1.6% in 30 days and 6.3% in 90 days, indicating recent timing has not been consistent with her historical pattern.

February 2025
2025-02-19 MCDONALDS CORP MCD
medium
Sell
3,200 shares
$962,432
Significance 6/10

MCD EVP Flatley sells 3,200 shares at $300.76; holds 9,857 post-sale. All 3 prior MCD sells well-timed.

Edith Morgan Flatley, EVP Global CMO, sold 3,200 shares of McDonald's at $300.76 on 2025-02-19, reducing her holdings by 24.5% to 9,857 shares. Her prior trade history at MCD shows a strong pattern: all 3 previous sales (2024-10-14, 2024-02-23, 2023-05-30) were well-timed at the 90-day mark, with post-sale declines ranging from -0.5% to -12.7% over 90 days. This consistent track record of selling ahead of price weakness at this specific ticker warrants investor attention as a potential signal. The current stock price of $301.94 remains near recent highs, within 4.6% of the 52-week peak, suggesting she sold into strength—consistent with her historical execution pattern at MCD.

October 2024
2024-10-15 MCDONALDS CORP MCD
medium
Sell
2,346 shares
$727,260
Significance 5/10

EVP CMO Flatley sells 2,346 shares (44.7% of holdings) at $310.00, matching 52-week high; prior MCD sales 100% well-timed.

Flatley Edith Morgan reduced her MCD position by 44.7%, selling 2,346 shares at $310.00 on 2024-10-14, near the 52-week high of $313.34. Her two prior open-market sales at MCD (2024-02-23 and 2023-05-30) both posted negative 90-day returns (-12.7% and -0.5% respectively), placing them in the 100.00% well-timed category. The current transaction price of $310.00 is within 1% of the current price of $313.34, placing this sale at or near a cyclical peak. Across her cross-ticker track record, her prior 2 sales averaged a 90-day return of -6.6% with a 100.00% well-timed rate, suggesting a consistent pattern of selling ahead of declines. The material reduction in holdings (from 5.3K to 2.9K shares) combined with the sale timing relative to the stock's 52-week high warrants observation of the stock's near-term price action.

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