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EdgarHawk

Ferree Deborah L

V. Chair; Ch Product Off

Director Officer
1 filing analyzed · 1 company · Latest 2025-12-12

Companies

Company Buys Sells Direction
Designer Brands Inc. DBI 0 1 Net selling

Activity

December 2025
2025-12-12 Designer Brands Inc. DBI
medium
Sell
142,277 shares
$1,146,753
Significance 5/10

V. Chair Ferree sells 142,277 shares of DBI at $8.06; reduces holdings by -31.7% as stock recovers from 52-week lows.

Ferree Deborah L, Vice Chair and Chief Product Officer, sold 142,277 shares at $8.06 on 2025-12-11 for $1,146,752.62, reducing her holdings from 448,967 to 306,690 shares (a -31.7% reduction of her position). The timing follows a sharp price recovery: the stock is now at $8.29, near its 52-week high of $8.47, and has gained 105.2% over 30 days and 82.6% over 90 days. Her same-ticker history at DBI shows mixed outcomes—one of three prior sells was well-timed at the 90-day mark, while two underperformed. Notably, Designer Brands reported negative full-year net income despite generating $752.4M in revenue, and annual revenue contracted by 2.1% year-over-year, suggesting fundamentals remain challenged even as the stock price has rebounded sharply.

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