Demmings Keith (CEO) sold 13,725 shares for $3,026,652.01 at $220.52 blended price; holds 84.6K shares post-sale.
Keith Demmings, President and CEO of Assurance Inc., executed 2 separate sales totaling 13,725 shares for $3,026,652.01 on 2025-10-03, reducing his holdings by 14.0% from 98,372 to 84,647 shares. The sales were executed at a blended average price of $220.52 per share, slightly below the current price of $221.69 and within the 52-week range. His prior sale at AIZ on 2025-08-29 showed a 30d return of -2.1%; with AIZ trading +5.0% over the past 30 days and +16.5% over 90 days, this current sale occurs in a rising price environment. Fundamentals remain solid with $3.2B in latest quarterly revenue, net income of $235.3M, and a P/E of 15.60, providing no evident operational red flags motivating a large executive liquidation.