CEO Kirk Davis bought 7,143 shares at $7.00 blended price (2 transactions totaling $49,998.56), raising holdings 32.0% despite stock down 22.4% from 52-week high and company unprofitable.
Davis Kirk A, CEO of Harte Hanks, purchased 7,143 shares (7.1K shares) for $49,998.56 ($50.0K) across 2 transactions on 2024-08-12 at a blended average price of $7.00, boosting his holdings by 32.0% to 29,474 shares (29.5K shares). The timing is notable given price context: the current stock price of $6.82 sits 22.4% below its 52-week high of $8.79, and the company is unprofitable (net income $-27.8M on latest quarterly revenue of $45.0M, with annual revenue declining 7.2%). His prior 5 purchases at HHS all occurred in May 2024, each delivering 90-day returns between 1.0% and 2.4%, suggesting a pattern of disciplined timing at this ticker; his cross-ticker track record is stronger (18 prior buys with 100.00% 90d win rate and avg 90d return +13.1%). This purchase of $50.0K represents substantial personal capital commitment from the chief executive, though the gap between his $7.00 transaction price and current $6.82 price (a decline already in the short term) signals the sale of a depressed asset into an uncertain environment for a struggling company.