Chief Sales & Marketing Officer sells 10,000 WDC shares in single-day disposition worth ~$5M; all prior exits were poorly timed as stock rallied afterward.
Davis Brian Scott, Chief Sales & Marketing Officer at Western Digital, executed a substantial single-day disposition of 10,000 shares on May 11, selling across 18 separate transactions. This is Scott's 13th through 30th open-market sale in the 36-month window—a relentless pattern of equity liquidation with zero open-market purchases during this period. Examining his track record in this stock specifically, all five of his prior sales proved poorly timed: the stock rose significantly in the periods following each exit, meaning Scott has consistently sold before rallies rather than ahead of declines. The current sale occurs with the stock trading well below its 52-week high despite posting strong quarterly results with profitability and substantial revenue growth. The timing is notable: Scott sold as the stock has gained sharply over the past three months, yet his historical record suggests he may not have caught the optimal exit point—prior sells have consistently been followed by further appreciation, not deterioration.
WDC CSO Brian Scott Davis sells 10,000 shares ($2.8M) on 2026-02-17 across 12 transactions; holds 121.8K shares post-sale.
Davis conducted 12 separate sales totaling 10,000 shares for $2,791,602.98 at prices ranging from $272.97 to $285.01, with a blended average price of $279.16. This represents a 7.6% reduction of his pre-transaction holdings (131.8K shares), bringing his post-sale position to 121.8K shares. The stock has appreciated significantly in the recent period (90-day change: +104.5%; 30-day change: +27.7%), trading near its 52-week high at current price $284.67. The sale occurred amid a challenging operational backdrop: annual revenue contracted 26.8% year-over-year despite a strong quarterly net income of $1.8B on $3.0B revenue, and the stock's elevated valuation (P/E: 53.61) sits well above the long-term median. The execution of multiple tranches across a narrow price band ($272.97–$285.01) captures positions within recent momentum without indicating a directional conviction statement.
