BURGOYNE CELESTE

Pres Americas & Global Guest Celeste Burgoyne sells 13,511 shares (-71.8%) for $2,756,181.28 at $204.00 blended average

Celeste Burgoyne, President of Americas & Global Guest at lululemon athletica, executed 2 separate sales on 2025-12-16 totaling 13,511 shares (13.5K shares) for $2,756,181.28 ($2.8M), reducing her holdings by 71.8% from 18,829 to 5,318 shares. The blended average price of $204.00 sits near current price of $215.11 but well below the 52-week high of $421.16. Her prior track record across all tickers shows 11 sells with 100.00% well-timed outcomes at the 90-day mark (negative average 90d return of -13.4%), and her 5 prior LULU-specific sales (all on 2024-12-09) exhibited identical patterning: all 5 were well-timed with negative 90-day returns ranging from -14.0% to -15.9%. This filing represents a substantial reduction in a senior leader's stake at a company with solid fundamentals ($2.6B revenue, $306.8M net income, +10.1% YoY growth, 14.66 P/E) during a period when LULU stock is up 31.2% over 30 days.

Celeste Burgoyne (Pres Americas & Global Guest) sold 24.9K shares for $10.1M on 2024-12-09, reducing stake 66.7% to 12.4K shares.

Celeste Burgoyne executed 9 separate sales totaling 24,870 shares for $10,085,719.08 on a single day at prices ranging from $400.28 to $409.64, with a blended average of $405.54. This represents a substantial 66.7% reduction in her pre-transaction holdings of 37,299 shares. Her prior two sales at LULU (both on 2023-12-14) were both well-timed at the 90-day mark, with negative returns of -5.8% and -6.1%, establishing a pattern of selling ahead of stock declines. The stock currently trades at $399.75, near the lower end of the transaction prices and -21.8% from its 52-week high of $511.29, though it has appreciated +25.5% over the past 30 days and +53.7% over the past 90 days. Fundamentals remain solid with revenue of $2,396,660,000.00 and net income of $351,870,000.00 in the latest quarter, though the P/E of 26.86 reflects elevated valuation.