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EdgarHawk

Campbell Bruce

Chief Rev & Strategy Officer

Officer
3 filings analyzed · 1 company · Latest 2026-03-10

Companies

Company Buys Sells Direction
Warner Bros. Discovery, Inc. WBD 0 20 Net selling

Activity

March 2026
medium
Sell
41,784 shares
$1,162,431
Significance 5/10

Chief Rev & Strategy Officer Campbell Bruce sold 41,784 shares of WBD at $27.82 on 2026-03-04, retaining 604,666 shares post-transaction.

Campbell Bruce, Chief Rev & Strategy Officer at Warner Bros. Discovery, executed a sale of 41,784 shares at $27.82 on 2026-03-04, reducing his holdings by 6.5% to 604,666 shares. The stock currently trades at $27.76, near the upper end of its 52-week range ($7.69–$29.98), having appreciated 1.5% over 30 days but declined 6.0% over 90 days. Notably, Bruce has executed five separate sales at WBD within a tight five-day window (all on 2026-03-04 or 2026-03-09), a pattern of repeated selling that warrants attention given the company's operational headwinds: net income stands at $-148.0M on revenue of $9.0B, annual revenue contracted 5.2% year-over-year, and the P/E of 5.50 reflects a compressed valuation. The cadence and scale of these dispositions—following quickly on each other—suggests sustained balance-sheet management rather than a single discretionary transaction.

high
Sell
1,635,449 shares
$45,792,572
Significance 8/10

Chief Rev & Strategy Officer Campbell Bruce sells entire 1,635,449-share WBD position for $45,792,572 on 2026-03-04

Campbell Bruce, Chief Revenue & Strategy Officer at Warner Bros. Discovery, executed 8 separate sales totaling 1,635,449 shares for $45,792,572.00 on March 4, 2026, entirely liquidating his holdings at $28.00 per share. This complete exit by a senior executive responsible for revenue and strategy strategy occurs at a price only 6.6% below the 52-week high and follows a positive 30-day return of +3.0% and 90-day return of +7.4%. His prior three sales at WBD (September 2025) all resulted in subsequent positive 90-day returns of 63.8%, 84.6%, and 73.7%, indicating a historical pattern of selling before subsequent stock appreciation at this ticker. Notably, the company faces headwinds with annual revenue declining 5.2% year-over-year and net income at -$148,000,000.00 for the latest quarter, presenting a disconnect between the timing of this full exit and the recent positive price momentum.

September 2025
high
Sell
439,322 shares
$7,468,474
Significance 7/10

WBD Chief Rev & Strategy Officer sells 439,322 shares for $7,468,474.00 in 3 transactions, reducing stake by 63.5%

Campbell Bruce, Chief Revenue & Strategy Officer at Warner Bros. Discovery, executed 3 separate sales on September 11–12, 2025, totaling 439,322 shares (439.3K shares) for $7,468,474.00 (blended average price $17.00), reducing his holdings from 691,786 shares to 252,464 shares (a 63.5% reduction). The sales occurred as the stock reached $18.87 current price, at the high end of its 52-week range ($6.94–$18.87), after a 56.6% 30-day gain and 88.1% 90-day gain. This substantial portfolio reduction by a senior executive responsible for revenue and strategy occurs within a context of company-level headwinds: the company reported negative annual net income on the latest full fiscal year, a −4.8% annual revenue decline, and a 60.87 P/E ratio reflecting market valuations far above historical fundamentals. The timing and magnitude of the divestiture warrant investor scrutiny of underlying business momentum.

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