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EdgarHawk

Brau Donnelly Julia

Chief Financial Officer

Officer
7 filings analyzed · 1 company · Latest 2025-12-29

Companies

Company Buys Sells Direction
PINTEREST, INC. PINS 0 7 Net selling

Activity

December 2025
2025-12-29 PINTEREST, INC. PINS
medium
Sell
22,821 shares
$590,099
Significance 4/10

CFO Julia Brau Donnelly sold 22,821 PINS shares at $25.86; stock down 35.3% from 52-week high.

CFO Julia Brau Donnelly executed an open-market sale of 22,821 shares at $25.86 on 2025-12-24, reducing her holdings from 563,179 to 540,358 shares. The transaction totaled $590,098.57, representing a 4.1% reduction in her position at a price 35.3% below the 52-week high of $40.00. At PINS specifically, her prior 5 trades show a 3-of-5 well-timed pattern at the 90-day horizon—half her sales preceded subsequent declines. The current stock trades at $25.88, essentially flat to the sale price, and Pinterest's fundamentals remain solid with $1.0B quarterly revenue, $92.1M net income, and 19.4% annual revenue growth paired with a 9.45 P/E. While the magnitude of the sale is modest relative to her total holdings and her same-ticker trade history demonstrates mixed timing acuity, the transaction warrants standard monitoring given her CFO-level access and the stock's recent 19.6% decline over the past 90 days.

September 2025
2025-09-25 PINTEREST, INC. PINS
medium
Sell
22,821 shares
$795,401
Significance 4/10

CFO Julia Brau Donnelly sold 22,821 shares of PINS at $34.85; stock now $33.45, down 7.2% in 30 days.

Julia Brau Donnelly, Chief Financial Officer of Pinterest, sold 22,821 shares at $34.85 on 2025-09-24, reducing her holdings by 6.8% to 312,422 shares. The stock has declined 7.2% over the preceding 30 days and currently trades at $33.45, below the transaction price. Examining her prior trades at Pinterest, Donnelly has executed 5 prior open-market sales; of these, 3 of 5 were well-timed at the 90-day mark, indicating a moderate pattern of selling into strength. However, her cross-ticker timing record shows an average 90-day return of +6.0% after sales, meaning her prior sells have been followed by rises rather than declines. The company maintains reasonable fundamentals with annual revenue growth of +19.4% and a P/E of 12.21, though net income of $38.8M on revenue of $998.2M reflects modest profitability margins.

June 2025
2025-06-25 PINTEREST, INC. PINS
medium
Sell
29,606 shares
$1,013,997
Significance 4/10

CFO Julia Brau Donnelly sold 29,606 shares of PINS at $34.25 for $1,013,996.62; holds 362,890 shares post-transaction.

Julia Brau Donnelly, Chief Financial Officer, sold 29,606 shares (29.6K shares) at $34.25 on 2025-06-24 for a total value of $1,013,996.62. Her post-transaction holdings of 362,890 shares represent a -7.5% reduction from her pre-transaction position of 392,496 shares. The sale occurred when PINS traded at $34.25, which is -21.4% from its 52-week high of $44.98 and represents a decline from recent momentum (+14.4% over 30 days and +9.6% over 90 days). Examining her prior sales at PINS specifically: 3 of her 5 prior sells at this ticker were well-timed at the 90-day mark (meaning the stock fell after the sale), though her two most recent PINS sales on 2025-03-24 and 2025-03-07 both saw negative 30-day performance (-24.6% and -24.8% respectively). The sale itself, while material at $1.0M, reflects a modestly-sized reduction in holdings and should be evaluated against the company's fundamentals: PINS posted $855.0M in revenue with $8.9M net income in the latest quarter and demonstrated +19.4% annual revenue growth.

March 2025
2025-03-24 PINTEREST, INC. PINS
medium
Sell
29,605 shares
$1,004,951
Significance 5/10

CFO Julia Brau Donnelly sold 29,605 PINS shares at $33.95; stock now -24.3% from 52-week high of $44.98.

Julia Brau Donnelly, Chief Financial Officer of Pinterest, sold 29,605 shares at $33.95 on 2025-03-24, reducing her holdings by 15.1% from 196,013 to 166,408 shares. The transaction came as the stock trades 24.3% below its 52-week high and has declined 9.8% over the past 30 days, though it remains up 13.8% over 90 days. At the same ticker (PINS), her prior 4 measurable sells generated mixed timing outcomes: 2 of 4 were well-timed at the 90-day mark, with 90-day returns ranging from -27.6% to +27.6%, while her broader cross-ticker track record shows 40% well-timed sells on average. The stock's current valuation (P/E of 12.42) alongside modest profitability ($30.6M net income on $898.4M quarterly revenue) presents neither obvious overvaluation nor distress, making this sale a moderate signal requiring context about her broader portfolio and any scheduled trading arrangements.

2025-03-07 PINTEREST, INC. PINS
low
Sell
38,596 shares
$1,322,801
Significance 4/10

Pinterest CFO Donnelly sells 38,596 shares at $34.27; stock now -23.7% from 52-week high of $44.98

Chief Financial Officer Brau Donnelly Julia sold 38,596 shares (38.6K shares) of PINTEREST, INC. (PINS) at $34.27 on 2025-03-07, reducing her holdings by 14.3% to 231,879 shares post-transaction. The sale occurred against a backdrop of price weakness: the current price of $34.30 is -23.7% from the 52-week high of $44.98. Looking at her prior five sales at PINS, she achieved a 40% well-timed rate (2 of 5) on a 90-day basis, with mixed recent outcomes: the June 2024 sale posted a 90-day return of -27.6%, while the March 2024 sales and March 2025 sale precursor showed positive 90-day returns (+27.6%, +25.8%, +28.2%). Her cross-ticker track record shows a 40.00% well-timed rate on 5 prior sells with an average 90-day return of +9.1%, indicating her sales have historically left gains on the table more often than capturing declines. The company's fundamentals remain solid (annual revenue growth +19.4%, P/E 12.52), providing no obvious distress signal underlying the sale.

September 2024
2024-09-30 PINTEREST, INC. PINS
medium
Sell
30,280 shares
$990,868
Significance 4/10

Pinterest CFO Julia Brau Donnelly sold 30,280 shares at $32.72 on 2024-09-27; stock now -28.0% from 52-week high

CFO Julia Brau Donnelly sold 30.3K shares (9.2% of pre-transaction holdings) at $32.72, leaving her with 297.4K shares. The transaction occurred when the stock was -28.0% from its 52-week high of $44.98 and has declined -25.2% over the past 90 days. Among her prior 4 sales at Pinterest, only 1 of 4 was well-timed (3 post-sale rallies), and her cross-ticker timing shows just 25.00% well-timed rate across 4 prior sells—below random chance. The company reported $8.9M net income on $853.7M revenue (quarterly) but carried negative full-year net income, indicating ongoing profitability challenges despite 9.0% annual revenue growth. This sale occurs in a declining price environment where the insider's historical track record at this ticker has not demonstrated reliable ability to identify opportune exit points before further declines.

July 2024
2024-07-01 PINTEREST, INC. PINS
low
Sell
30,280 shares
$1,343,887
Significance 4/10

CFO Julia Brau Donnelly sold 30,280 PINS shares at $44.38 on 2024-06-27; holds 362,822 shares post-sale

Brau Donnelly, CFO of Pinterest, executed a sale of 30,280 shares for $1,343,886.96, reducing her holdings by 7.7%. Her prior three sales at Pinterest (March 2024) all showed negative 30-day returns (-3.7%, -5.0%, -2.7%) but positive 90-day returns (+27.6%, +25.8%, +28.2%), indicating she consistently sold before subsequent rallies—a pattern of poor timing. Pinterest reported $-24.8M net income in its latest quarter despite +9.0% annual revenue growth, reflecting an unprofitable business. The stock is currently -4.2% from its 52-week high and +3.8% over 30 days, but Brau Donnelly's historical behavior at this ticker offers no signal of foresight into either near-term or longer-term price movements.

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