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EdgarHawk

Birnbaum Aaron

SVP & Chief Operating Officer

Officer
1 filing analyzed · 1 company · Latest 2024-08-27

Companies

Company Buys Sells Direction
HERC HOLDINGS INC HRI 0 2 Net selling

Activity

August 2024
2024-08-27 HERC HOLDINGS INC HRI
high
Sell
10,000 shares
$1,467,057
Significance 6/10

COO Birnbaum sells 10,000 shares at $146.65–$147.29; all 4 prior HRI sales were well-timed 90-day performers.

Birnbaum (SVP & Chief Operating Officer) executed two separate sales totaling 10,000 shares for $1,467,056.80 at prices of $146.65 and $147.29 on 2024-08-26, reducing his holdings by 20.7%. His prior trade history at HRI shows a perfect pattern: all 4 previous sales were well-timed at the 90-day mark, with 90-day returns ranging from -2.6% to -4.1%, indicating the stock declined after each sale. Current price of $143.88 is already 2.0% below the sale prices and -15.4% from the 52-week high, consistent with his historical selling pattern. While the company shows solid fundamentals (P/E of 12.05, FY revenue growth of +19.8%), the insider's consistent timing of sales ahead of declines warrants observation as to whether current valuations or forward guidance have shifted materially.

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