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EdgarHawk

MEHLMAN ANNE

EVP & Crocs Brand President

Officer
2 filings analyzed · 1 company · Latest 2026-02-24

Companies

Company Buys Sells Direction
Crocs, Inc. CROX 0 6 Net selling

Activity

February 2026
2026-02-24 Crocs, Inc. CROX
high
Sell
12,145 shares
$1,215,172
Significance 7/10

EVP Anne Mehlman sold 12,145 CROX shares at $100.06 on 2026-02-20; prior 5 same-ticker sales were 100% well-timed (90d declines).

Anne Mehlman, EVP & Crocs Brand President, sold 12,145 shares at $100.06 on 2026-02-20, reducing holdings by 8.5% to 131,112 shares. Her timing pattern at CROX is notable: all 5 prior sales at this ticker (each on 2024-06-17) posted negative 90-day returns ranging from -17.7% to -19.9%, yielding a 100.00% well-timed rate at the same-ticker level. The current stock price of $96.69 sits 19.6% below the 52-week high of $120.26, consistent with the historical pattern of her prior sales preceding declines. Notably, the company reported an annual net loss in its most recent full fiscal year despite current-quarter profitability ($145.8M net income on $996.3M revenue), and annual revenue contracted 1.5% year-over-year, creating a backdrop of mixed financial signals.

June 2024
2024-06-18 Crocs, Inc. CROX
medium
Sell
7,150 shares
$1,136,916
Significance 4/10

EVP MEHLMAN sold 7,150 shares across 5 transactions on 2024-06-17 for $1,136,916.19; stock now -0.2% from 52-week high of $159.68.

Anne Mehlman, EVP of CROCS Brand, executed 5 separate sales totaling 7,150 shares for $1,136,916.19 on June 17, 2024, reducing her holdings from 150,225 to 143,075 shares (a -4.8% reduction). The blended average sale price of $159.01 sits near the stock's 52-week high of $159.68 and the current price of $159.42, indicating the sale occurred at elevated valuation levels. Her prior open-market buy at this ticker (August 2023) resulted in a 90-day return of -22.0%, suggesting a pattern of imperfect timing; however, this current sell, though executed at strong price levels, occurred during a 13.1% 30-day rally that followed 13.9% gains over the prior 90 days. The company's fundamentals remain solid with $938.6M quarterly revenue, net income of $152.5M, and 11.5% annual growth, supporting the elevated stock price.

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