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WHR WHIRLPOOL CORP /DE/ Insider Trading

WHIRLPOOL CORP /DE/ (WHR)'s reported leadership includes General Counsel Bridget K. Quinn. Its Form 4 history breaks down as 1 buy and 2 sells, filed by 3 distinct insiders through Mar 2026.

3 filings analyzed · Latest 2026-03-04

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Buys
1
Sells
2
Insiders
3
Direction
Net selling

WHIRLPOOL CORP /DE/ leadership

General Counsel
Bridget K. Quinn — Deputy General Counsel and Corporate Secretary
Chair
Marc R. Bitzer — Chairman of the Board and Chief Executive Officer

Historically, high-priority insider buys have outperformed the S&P 500 by a median ~2% over the 30 days after the trade — the edge is concentrated in that first month (n ≈ 5,579, 2024-2026). Past results don't predict the future. How we measure this ↗

March 2026
2026-03-04
high
3,305 shares
$198,829
@ $60.16
Significance 6

Director Creed Greg purchased 3,305 shares of WHR at $60.16; holdings +119.1%. Stock down 45.8% from 52-week high.

Creed Greg, a director, purchased 3,305 shares at $60.16, increasing his position by 119.1% from 2,775 to 6,080 shares. The purchase occurs when Whirlpool stock is trading 45.8% below its 52-week high and has declined 25.0% over both the past 30 and 90 days. While the insider's cross-ticker track record shows 1 prior buy with an average 90-day return of +21.2%, this is limited historical data across other securities and does not necessarily predict performance at Whirlpool specifically. The company's fundamentals show revenue declined 6.5% year-over-year, with a P/E of 7.38 and market cap of $3.4B, reflecting a challenged operational environment. The transaction's significance lies in its size relative to the insider's prior holdings and the company's depressed valuation context, warranting closer examination of whether this reflects selective conviction or other timing factors.

November 2024
2024-11-19
medium
CHAIRMAN AND CEO
10,000 shares
$1,100,900
@ $110.09
Significance 4

Whirlpool CEO Marc Bitzer sold 10,000 shares at $110.09, retaining 197,640 shares; 100% prior well-timed across cross-ticker history.

Marc Bitzer (CHAIRMAN AND CEO) sold 10,000 shares of Whirlpool at $110.09 on 2024-11-19, reducing holdings by 4.8% to 197.6K shares. His cross-ticker track record shows 100.00% well-timed rate across prior sells, and his single prior transaction at Whirlpool (2023-07-28) was also well-timed, with 90-day return of -26.2%. The current stock price of $109.68 is 10.9% below the 52-week high of $123.04, while the company trades at a P/E of 10.80 with annual revenue growth of -1.4%. The timing pattern of this sale relative to prior outcomes and current valuation context invites closer scrutiny of the broader strategic positioning.

October 2024
2024-10-29
medium
EVP, CFO AND ADMIN OFFICER
6,000 shares
$626,864
@ $104.48
Significance 5

EVP/CFO Peters sells 6,000 WHR shares at $104.48; stock down -18.2% from 52-week high since trade

James W. Peters, EVP, CFO and Admin Officer, sold 6,000 shares of Whirlpool at $104.48 on 2024-10-28, reducing his holdings by 12.9% to 40,570 shares. The sale occurred at a price $1.79 above the current market price of $102.69, with WHR now -18.2% from its 52-week high of $125.61 and down -4.6% over the past 30 days. Peters' prior sale at WHR in July 2023 was followed by a -26.1% return over 90 days, establishing a pattern of well-timed sells at the 90-day mark with a 100% win rate on same-ticker exits. The company trades at a P/E of 10.11 with modest fundamentals (revenue decline of -1.4% year-over-year and net income of $109.0M on $4.0B revenue), suggesting the CFO's sales may reflect ongoing valuation headwinds rather than opportunistic peaks.

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