SNBR Sleep Number Corp Insider Trading

Interim CFO Robert P. Ryder purchased 15,000 shares of Sleep Number for $102,160.00 on 2025-08-01, establishing initial holding amid -10.9% revenue decline and $-25.0M net loss.

Robert P. Ryder, serving as Interim CFO, executed 2 purchases totaling 15,000 shares at blended average price $6.81, establishing a new position with no prior shareholding. The timing is notable against company fundamentals: Sleep Number reported $327.9M quarterly revenue declining -10.9% year-over-year and a $-25.0M net loss, rendering the company unprofitable on its most recent full fiscal year. The stock trades at $7.60, down -62.8% from its 52-week high of $20.41, suggesting Ryder's entry occurred during a significant drawdown. As an interim executive, his willingness to commit capital to Sleep Number shares at depressed levels warrants investor attention, though the limited transaction history and interim status prevent broader pattern analysis.

Director Eyler Phillip bought 8,300 shares of SNBR at $9.03 amid cluster buy; stock down -56.5% from 52-week high, company unprofitable.

Director Eyler Phillip purchased 8,300 shares at $9.03, increasing his holdings from 12,672 to 20,972 shares (a 65.5% increase), as two other insiders also bought within the past 14 days, suggesting coordinated confidence. Sleep Number's fundamentals remain stressed: the company posted net income of $-8.6M on revenue of $393.3M, with annual revenue growth of -10.9%, and the stock trades at $8.87—down 56.5% from its 52-week high of $20.41. The 30-day recovery of +76.3% provides a near-term price context, but the 90-day decline of -49.4% reflects persistent pressure. This cluster buy by multiple insiders at depressed levels warrants monitoring to assess whether management's buying signals a fundamental turnaround or is simply a response to valuation alone.

SNBR CEO Findley buys 104,520 shares for $751.3K across 2 days at $7.12-$7.28, lifting stake to 647.6K shares amid revenue decline and unprofitability

CEO Linda Findley purchased 104,520 shares (104.5K shares) totaling $751,278.04 across 2 separate transactions on May 7–8, 2025 at prices ranging from $7.12 to $7.28, increasing her holdings by 19.2% from 543,086 to 647,606 shares. This represents a material commitment of capital by a chief executive at a company navigating challenging fundamentals: Sleep Number is contracting (revenue down -10.9% year-over-year), unprofitable (net income was negative $8.6M in the most recent quarter and full-year basis), and trading -60.8% from its 52-week high of $20.41. The stock has recovered +48.0% in the past 30 days from depressed levels, providing context for the timing of these purchases. The transaction's significance lies in its size relative to pre-transaction holdings and the executive's direct exposure to execution risk at a turnaround inflection point.

Sleep Number CFO Lee Francis K bought 7,200 shares at $7.12 (now $7.99); SNBR -60.8% from 52-week high amid -10.9% revenue decline and -$8.6M net loss.

Lee Francis K, EVP & CFO, purchased 7,200 shares at $7.12 on 2025-05-07, a discretionary open-market acquisition that increased his holdings to 92,970 shares. The purchase occurs in a context of material operational stress: Sleep Number is unprofitable (latest quarter net income of -$8,646,000.00, full-year unprofitable), revenue contracted -10.9% year-over-year, and the stock is -60.8% from its 52-week high of $20.41. The stock has recovered +48.0% over the prior 30 days from depressed levels, meaning this buy occurred after a sharp rebound, not at the absolute bottom. As CFO, Francis K has privileged access to forward financial data; his willingness to accumulate shares despite near-term losses and ongoing revenue headwinds may indicate confidence in near-term stabilization or turnaround plans, though it could also reflect limited near-term visibility into recovery timing.

Insider Gary T Fazio buys 12,000 SNBR shares at $7.54 amid -69.6% 52-week decline; stock down -63.7% in 30 days as company posts negative full-year earnings.

Gary T Fazio purchased 12,000 shares at $7.54 on 2025-03-10, increasing his holdings by 20.3% to 71,125 shares. This acquisition occurs against a sharply deteriorating backdrop: Sleep Number's stock has fallen 69.6% from its 52-week high of $20.41 to $6.21, with a 63.7% drop over just the last 30 days and 68.7% decline over 90 days. Operationally, the company reported negative net income of $-3.1M in its most recent full fiscal year and revenue declined 10.9% year-over-year, with quarterly revenue at $426.6M. The transaction represents a significant open-market accumulation by an insider during an extended period of material stock price deterioration and operational underperformance.

Patrick Hopf buys 25,000 shares of SNBR at $14.30, doubling stake to 75,000; company unprofitable, down 27.8% from 52-week high.

Patrick Hopf, an insider, purchased 25,000 shares of Sleep Number Corp at $14.30 on 2025-02-21, increasing his holdings from 50,000 to 75,000 shares—a 50.0% increase in his position. The purchase occurred in a context of material headwinds: the company reported net income of $-3.1M in its latest quarter and negative full-year net income, with annual revenue declining 10.7%. The stock trades at $14.74, down 27.8% from its 52-week high of $20.41 and down 21.7% over the past 30 days. A substantial insider accumulation at depressed valuations following operational losses warrants examination of whether this reflects informational advantage or recovery conviction versus execution risk in a deteriorating business.

Stadium Capital (10% owner) accumulated 43,140 shares across 4 purchases for $556,389.93 at blended $12.90, extending recent SNBR buying spree.

Stadium Capital increased its SNBR holdings by 43,140 shares (2.0% of pre-transaction holdings) through 4 separate purchases totaling $556,389.93 from November 14–18, with a blended average price of $12.90. This filing is the latest in a rapid succession of 5 prior buys at Sleep Number within the preceding 8 calendar days (November 6–13), indicating sustained acquisition activity. The timing of these purchases is notable: Sleep Number's stock is currently 37.8% below its 52-week high of $19.59, down 20.5% over 30 days and 10.2% over 90 days, and the company is unprofitable (net income of $-3.1M in the latest quarter) with annual revenue decline of 10.7%. The 10% shareholder's sequential accumulation pattern through weakness, combined with depressed valuation relative to recent trading range, warrants attention as an institutional investor's positioning signal during a period of operational and market stress.

10% Owner Stadium Capital buys 77,185 shares across 3 days (Nov 11-13) for $1,107,192.50 at $14.34 blended avg; stock now $13.82, down -29.4% YTD.

Stadium Capital Management LLC, a 10% shareholder, executed 3 separate purchases totaling 77,185 shares for $1,107,192.50 between November 11–13, 2024, at a blended average price of $14.34—occurring as the stock trades at $13.82, well below its 52-week high of $19.59. The company is currently unprofitable (net income $-3,136,000.00 over the latest quarter) with annual revenue declining -10.7% year-over-year, providing a backdrop of operational stress. The timing of these purchases—immediately following 5 prior buys at the same ticker between November 4–6—suggests sustained accumulation by the largest shareholder despite near-term price weakness, though the stock's 30-day decline of -5.4% underscores near-term volatility and challenges at the company level.

Stadium Capital (10% owner) purchases 39,873 shares at $13.54 avg across 4 transactions; stock unprofitable, down -10.7% YoY in revenue

Stadium Capital Management LLC, a 10% shareholder, executed 4 separate purchases totaling 39,873 shares for $539,909.60 over November 5–6, 2024, at a blended average price of $13.54. The current stock price of $15.19 is -22.5% from the 52-week high, and the company reported net income of $-3,136,000.00 and annual revenue decline of -10.7%. The insider has completed 5 prior purchases at Sleep Number within the past week alone (October 31–November 4), and the accumulated holdings now stand at 2,094,675 shares post-transaction. This sustained accumulation pattern at a 10% ownership level during a period of negative profitability and declining revenue is noteworthy as it represents material capital deployment by a significant shareholder in an unprofitable company.

10% owner Stadium Capital buys 193,813 shares ($2.6M) at $12.97–$13.96 as SNBR stock down 28.2% in 30 days, 33.1% from highs.

Stadium Capital Management LLC, holding 2.05M shares post-transaction, executed 5 separate purchases totaling 193,813 shares for $2,574,451.94 between Oct 31 and Nov 4, at prices ranging from $12.93 to $13.96, while Sleep Number trades at $13.10—33.1% below its 52-week high and down 28.2% over 30 days. The company reported a net loss of $5,051,000.00 in its latest quarter and negative full-year earnings, with annual revenue declining 10.7%. This purchase occurs in a context of sharp recent price deterioration and persistent unprofitability, representing a 10.4% increase in this major shareholder's holdings at depressed valuations relative to recent trading history.