RMAX RE/MAX Holdings, Inc. Insider Trading

Non-officer shareholder Adam K Peterson sells $14M in RMAX shares across three days as stock hits 52-week highs

Adam K Peterson, a non-officer shareholder, liquidated roughly $14 million in RE/MAX holdings over three consecutive trading days, divesting a substantial portion of his stake each day. Critically, these sales occurred while the stock was trading at or near its 52-week highs, following a sharp recovery — a timing pattern that typically reflects profit-taking rather than confidence in further upside. Peterson's status as a 10% beneficial owner suggests this is a portfolio management decision by an institutional or investment entity, not insider knowledge of operational concerns. The company itself remains profitable with growing revenue, so the selling pressure doesn't appear tied to deteriorating fundamentals. However, the magnitude of the liquidation and its execution at peak valuations could signal that Peterson views current prices as an opportunity to reduce exposure after the stock's significant recent appreciation.

10% owner Peterson buys 11,798 shares of RMAX at $9.64; 4th buy in 10 days as stock falls -22.5% (30d) from $9.25 level.

Peterson Adam K, a 10% owner, purchased 11,798 shares at $9.64 on 2025-01-10, bringing his holdings to 3,247,929 shares (3.25M shares). This transaction is the fourth buy by this insider at RMAX within 10 days (prior buys on 2025-01-02, 2024-12-30, and 2024-12-18). The stock has declined -22.5% over the past 30 days and is -34.1% below its 52-week high of $14.04, currently trading at $9.25. Across his full cross-ticker history, Peterson's 20 prior buys averaged +9.3% 30-day returns with an 81.82% 90-day win rate, but at RMAX specifically, his prior measurable trade (buy on 2024-07-02) posted +16.0% 30-day and +57.2% 90-day returns—a single well-timed outcome at this ticker. Against this backdrop of concentrated recent buying during a sharp drawdown, combined with deteriorating fundamentals (revenue -7.8% YoY, company unprofitable over most recent full fiscal year, net income only $966,000.00 on $78.5M quarterly revenue), the pattern suggests accumulated conviction, but the execution arrives after significant momentum loss and into material headwinds.

10% Owner Peterson Adam K purchases 28,636 shares ($297.0K) at RMAX in 2 transactions; stock down 26.3% from 52-week high amid declining fundamentals.

Peterson Adam K, a 10% owner, executed two separate open-market purchases totaling 28,636 shares for $296,996.20 ($297.0K) at a blended average price of $10.37. This represents a 0.9% increase to his existing position of 3.21M shares. The timing is notable given RMAX's deteriorating financial position: the company was unprofitable over its most recent full fiscal year, annual revenue declined 7.8%, and the stock is down 26.3% from its 52-week high and 21.6% over the past 30 days. His prior trades at RMAX (5 distinct buys since June 2024) have been consistently well-timed at the 90-day mark, with returns of +57.2%, +54.7%, and +55.4% on three measurable outcomes. However, the current purchase occurs in a sharply deteriorating price environment despite the insider's track record of identifying recovery opportunities at this ticker.

Peterson (10% owner) bought 29,455 shares at $10.82; 4 of 4 prior RMAX buys delivered 90d gains of 51.6%–57.2%

Peterson Adam K, a 10% owner, purchased 29,455 shares at $10.82 on 2024-12-18, bringing his holdings to 3,207,495 shares post-transaction. The purchase occurs after the stock has declined 24.3% from its 52-week high of $14.04 and 13.6% over the past 90 days. Peterson's prior trades at RMAX show a consistent pattern: four completed purchases between June and July 2024 each delivered positive 90-day returns ranging from 51.6% to 57.2%. His most recent RMAX buy on 2024-11-18 showed -1.2% over 30 days, though a 90-day outcome is not yet measurable. His cross-ticker track record spans 20 prior buys with a 71.43% 90-day win rate and an average 90-day return of 25.4%. The fundamental backdrop shows the company generated $78.5M in quarterly revenue with $966.0K net income, though annual revenue declined 7.8% year-over-year and the company was unprofitable on a full-year basis. Peterson's accumulation at a depressed price relative to his recent trading window, combined with his historical success in timing RMAX trades, suggests confidence in near-term recovery, though deteriorating fundamentals warrant scrutiny.

10% Owner Peterson buys 27,366 RMAX shares at $10.96; 5 prior buys at this ticker all delivered 51.6–57.2% 90-day gains.

Peterson Adam K, a 10% owner of RE/MAX Holdings, purchased 27,366 shares at $10.96 on 2024-11-18, expanding holdings to 3,178,040 shares. His track record at this specific ticker is striking: all 5 prior open-market buys at RMAX between June and July 2024 were well-timed at the 90-day mark, with gains ranging from 51.6% to 57.2%. Current price at $11.29 is -5.9% over 30 days and -15.4% from the 52-week high of $13.35. The company posted negative full-year net income and year-over-year revenue decline of -7.8%, though the latest quarter generated $78.5M in revenue and $966.0K in net income. The timing of this buy after a recent 5.9% monthly decline, combined with Peterson's demonstrated pattern of 90-day success at this ticker, suggests continued conviction despite near-term price weakness and challenged fundamentals.

10% Owner Peterson Adam K purchased 26,522 shares in 2 transactions for $212,914.24 at RMAX; 5 consecutive buys in 11 days amid -7.8% revenue decline.

Peterson Adam K, a 10% owner, executed two separate open-market purchases totaling 26,522 shares on July 1–2, 2024, at an average price of $8.03, increasing his holdings to 3,150,674 shares. This filing is part of a pattern: the SAME-TICKER HISTORY shows 5 prior buys at RMAX spanning June 18–28, 2024—all within an 11-day window and none yet measurable at 90 days. The timing of this concentrated buying activity coincides with significant operational headwinds: the company reported revenue of $78,287,000.00 (down -7.8% year-over-year) and net income of $-3,353,000.00, indicating the firm was unprofitable over the full fiscal year. At the current price of $8.08, the stock trades -60.5% from its 52-week high of $20.47. While the insider's cross-ticker track record shows a 57.14% win rate over 90 days, his prior 5 buys at this specific ticker remain unmeasured and do not yet establish a pattern of well-timed entry at RMAX.

10% Owner Peterson buys 25,680 shares in 2 transactions totaling $211,850.40; stock down 60.4% from 52-week high on unprofitable operations.

Peterson Adam K, a 10% owner, executed 2 separate purchases totaling 25,680 shares (25.7K shares) for $211,850.40 at an average price of $8.25 on June 26–28, 2024. The timing coincides with the stock trading 60.4% below its 52-week high of $20.47 and near its 52-week low range, following a 90-day decline of -7.6%. At the fundamental level, RE/MAX reported a net loss of $-3,353,000.00 ($-3.4M) in its latest quarter and annual revenue contraction of -7.8%, underscoring operational stress. His prior trading at RMAX shows 1 of 1 completed trades was well-timed at the 90-day horizon (his 2024-03-18 buy yielded +7.7% at 90 days), though that single instance is not sufficient to establish a pattern. The cross-ticker track record of 20 prior buys shows a 62.50% 90-day win rate, but a neutral 90-day average return of +1.3%, suggesting past discretionary buy activity has had mixed forward outcomes. This purchase in a fundamentally challenged, unprofitable company trading near multi-year lows warrants scrutiny of whether the insider possesses material non-public information or views the valuation as exceptional.

10% owner Peterson Adam K buys 60,629 shares for $503.8K at $8.31 amid -59.8% decline from 52-week high.

Peterson Adam K, a 10% shareholder, executed 3 separate purchases totaling 60,629 shares for $503,800.70 at a blended average price of $8.31 over three trading days (June 18–21, 2024). The current price of $8.22 reflects a -59.8% decline from the 52-week high of $20.47, and the stock has fallen -6.6% over the prior 30 days, suggesting the timing coincides with material weakness. This buy occurred at a point when RE/MAX Holdings is unprofitable (net income of $-3,353,000.00 for the latest quarter) and facing revenue headwinds (-7.8% annual growth). His prior buy at RMAX on 2024-03-18 showed a 90-day return of +7.7%, indicating his previous entry proved well-timed in that instance. The accumulation expands his holdings from 3,037,843 shares to 3,098,472 shares (+2.0% increase), maintaining his substantial ownership stake during a period of operational and price pressure.