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PSQH PSQ Holdings, Inc. Insider Trading

Latest: Director Bought $25K of Shares · Jun 2026

Multiple insiders have been active at PSQ Holdings, Inc. (PSQH): 6 distinct insiders account for 10 buy filings and 0 sell filings as of Jun 2026. Its highest-significance filing in the last 90 days: Director Willie Langston bought $25K, transaction dated Jun 2026.

10 filings analyzed · Latest 2026-06-09

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Buys
10
Sells
0
Insiders
6
Direction
Net buying

PSQ Holdings, Inc. leadership

CEO
Dusty Wunderlich — Chief Executive Officer
CFO
Michael Pena — Chief Financial Officer
Chair
Dusty Wunderlich — Chairman of the Board

Historically, medium-priority insider buys have outperformed the S&P 500 by a median ~1% over the 30 days after the trade — the edge is concentrated in that first month (n ≈ 7,162, 2024-2026). Past results don't predict the future. How we measure this ↗

June 2026
2026-06-09
medium
50,000 shares
$25,190
@ $0.50
Significance 3

Director Willie Langston buys 50,000 PSQH shares at $0.50; stock down -82.8% from 52-week high, company unprofitable with -21.5% revenue decline.

Willie Langston, a director, purchased 50,000 shares at $0.50 on 2026-06-08, increasing his holdings to 396,205 shares. The transaction occurs in a deeply distressed context: the stock trades at $0.49, down 82.8% from its 52-week high of $2.84, and the company is unprofitable with annual revenue declining 21.5% and the latest quarter showing a net loss of $6,454,937.00. Langston's cross-ticker track record shows 2 prior open-market buys with a 0.00% 90-day win rate; at PSQH specifically, his prior two buys (May 2025) produced 90-day returns of -6.2% and -4.3% respectively, neither well-timed at the 90-day mark. The purchase of 50,000 shares represents a 14.4% increase to his position, but comes as the company faces significant operational and revenue headwinds with minimal market capitalization of $23,875,936.98.

December 2025
2025-12-01
medium
Chief Executive Officer
7,143 shares
$10,000
@ $1.40
Significance 4

PSQ Holdings CEO Seifert bought 7,143 shares at $1.40 on 2025-11-26 as stock trades -83.6% from 52-week high of $7.63.

Seifert Michael Stephen, CEO of PSQ Holdings, purchased 7,143 shares for $10,000.20, increasing his holdings by 5.6% to 134.0K shares. The transaction occurred at $1.40 per share, while the stock currently trades at $1.25, down 39.0% over the prior 30 days and -83.6% from its $7.63 52-week high. His cross-ticker track record shows 0% win rate on buys over 90 days with an average return of -39.3%, and his sole prior PSQH buy on 2024-12-09 also posted a -39.3% 90-day return. The company reported net income of -$12.0M against quarterly revenue of $4.4M, and has been unprofitable over its most recent full fiscal year despite 759.7% annual revenue growth. The confluence of severe stock deterioration, persistent unprofitability, and the CEO's prior unsuccessful buy timing at this ticker presents a materially weak signal for near-term stock recovery.

November 2025
2025-11-17
high
Chief People Officer
9,400 shares
$15,102
@ $1.61
Significance 6

Chief People Officer Michael Robert Hebert nets 13,910 share sale at PSQH amid -80.5% 52-week decline and persistent unprofitability.

Michael Robert Hebert, Chief People Officer at PSQ Holdings, executed 2 separate transactions on 2025-11-13 to 2025-11-14: sold 23,310 shares for $36,130.50 and bought 9,400 shares for $15,102.04, netting a reduction of 13,910 shares (-5.2% vs pre-transaction holdings of 266,786 shares). The sales occurred at $1.55, marginally above the current price of $1.49 but dramatically below the 52-week high of $7.63 (stock down -80.5% from peak). The company reported the latest quarter with revenue of $4,404,861.00 and net income of -$11,982,888.00, reflecting significant operational losses despite aggressive revenue growth of +759.7% year-over-year. The insider's decision to net-sell despite the depressed valuation, paired with the company's unprofitability trajectory, suggests management's own capital reallocation rather than conviction-driven accumulation in a recovering asset.

May 2025
2025-05-20
medium
27,000 shares
$52,704
@ $1.95
Significance 4

Director Langston Willie purchases 27,000 PSQH shares at $1.95, second buy in 7 days amid -74.6% decline from 52-week high.

Langston Willie executed a second open-market purchase of PSQH within one week, buying 27,000 shares at $1.95 on 2025-05-20 following a 30,000-share purchase on 2025-05-13. The timing occurs as the stock trades at $1.94, down -74.6% from its 52-week high of $7.63 and -41.4% over the prior 90 days despite a modest +5.4% recovery in the past 30 days. The company's fundamentals remain concerning: latest quarterly revenue of $6.7M with a net loss of $-4.4M, and while annual revenue growth of +759.7% indicates scale-up activity, the company remains unprofitable on a full-year basis. The director's back-to-back purchases at depressed levels, increasing his holdings by 10.9% to 274.8K shares, occur without measurable track record of well-timed accumulation at this ticker.

2025-05-16
low
Chief Financial Officer
6,000 shares
$12,018
@ $2.00
Significance 3

CFO Searle Bradley buys 6,000 PSQH shares at $2.00; stock down -73.8% from 52-week high, company unprofitable.

Searle Bradley, CFO of PSQ Holdings, purchased 6,000 shares at $2.00 on 2025-05-14, increasing his holdings by 1.3% to 481,000 shares. The purchase occurs at a depressed price point: the stock trades at $2.00, down -73.8% from its 52-week high of $7.63, though up 9.3% over the prior 30 days. Examining context: the company reported quarterly revenue of $6,749,621.00 but net income of $-4,447,345.00, remaining unprofitable on a full-year basis despite annual revenue growth of +759.7%. Searle's own trading track record across all tickers shows 1 prior buy with a 90-day return of -39.3%, and his prior buy at PSQH (2024-12-11) also posted -39.3% over 90 days, neither buy generating positive returns. The current transaction's modest share increase and the extended low valuation merit monitoring, but the insider's historical inability to time buys profitably at this ticker and the company's ongoing losses present structural caution signals.

2025-05-14
high
25,000 shares
$51,200
@ $2.05
Significance 6

Director Langston Willie buys 25,000 shares of PSQH at $2.05; stock -73.9% from 52-week high but +759.7% revenue growth

Langston Willie, a Director, purchased 25,000 shares at $2.05 on 2025-05-13, increasing his holdings by 11.2% to 247,776 shares. The purchase occurs in a context of significant price weakness—the stock is -73.9% from its 52-week high of $7.63 and trading at $1.99 currently—but against a backdrop of explosive revenue growth of +759.7% year-over-year. However, the company remains unprofitable, with net income of $-4,447,345.00 ($-4.4M) in its most recent full fiscal year and $-4.4M in the latest quarter. The timing of this open-market purchase coincides with severe stock depreciation, yet the company's underlying revenue momentum is extraordinary; investors should evaluate whether the unprofitability reflects short-term scaling costs or structural business challenges.

December 2024
2024-12-12
high
Chief Financial Officer
3,281 shares
$13,452
@ $4.10
Significance 6

CFO Bradley buys 3,281 shares of PSQH at $4.10; cluster pattern with 2 other insiders buying in past 14 days

Searle Bradley, Chief Financial Officer of PSQ Holdings, purchased 3,281 shares at $4.10 on 2024-12-11, expanding his holdings to 425,000 shares. This transaction occurred within a cluster: 2 other insiders also bought within the past 14 days, suggesting coordinated or parallel conviction among the executive team. The company faces substantial headwinds—while annual revenue growth was +1096.6% (reflecting significant top-line expansion), the company reported a full-year net loss of $-13,137,549.00 and a quarterly net loss of $-13,137,549.00, indicating the growth is not yet translating to profitability. The stock is down 45.9% from its 52-week high of $7.63 but has rebounded sharply in recent weeks (+42.4% over 30 days and +49.1% over 90 days), setting the context for this insider purchase at $4.10 against current price of $4.13.

2024-12-11
high
Pres. of EveryLife, Inc.
2,250 shares
$10,012
@ $4.45
Significance 6

President of EveryLife acquired 2,250 shares of PSQH at $4.45; cluster pattern with 2 other insiders buying in past 14 days.

Sarah Gabel Seifert, President of EveryLife, Inc., purchased 2,250 shares of PSQ Holdings at $4.45 on 2024-12-09, increasing her holdings to 84,750 shares. This purchase is part of a cluster pattern, with 2 other insiders also buying within the past 14 days. The company faces significant headwinds: it reported a net loss of $-13,137,549.00 on quarterly revenue of $6,540,112.00, and was unprofitable over its most recent full fiscal year. While annual revenue growth reached +1096.6%, the company remains deeply unprofitable. The stock is currently trading at $4.10, down -46.3% from its 52-week high of $7.63, though it has recovered +40.9% over the past 30 days. The convergence of insiders purchasing in a depressed price environment while the company operates at significant losses presents a material disclosure for investor attention.

2024-12-10
medium
Founder, President, CEO
2,250 shares
$10,012
@ $4.45
Significance 6

CEO Michael Stephen Seifert purchased 2,250 shares of PSQH at $4.45 (12/9/2024), initiating first stake despite company's $-13.1M annual loss

Michael Stephen Seifert, Founder, President and CEO, executed his first open-market purchase in PSQH, buying 2,250 shares at $4.45 for a total value of $10,012.50, establishing an initial stake of 2,250 shares. The timing follows a 43.7% rally over the prior 30 days and a 53.1% gain over 90 days, bringing the stock to $4.21 currently—44.8% below its 52-week high of $7.63. The company's fundamentals remain challenged: despite extraordinary revenue growth of +1096.6% year-over-year (from $6.5M in the latest quarter), the firm posted a full-year net income of $-13.1M and remains unprofitable. The founder's initiation of a position—however modest in absolute size—during a period of sharp recovery from lows presents a factual marker; investors should evaluate whether the purchase reflects confidence in a turnaround trajectory or is simply aligned with the stock's recent momentum.

October 2024
2024-10-28
high
1,203,704 shares
$3,250,001
@ $2.70
Significance 6

Director Kelly Lynn Loeffler purchases 1,203,704 shares of PSQH at $2.70 ($3.3M) in first-time position

Director Kelly Lynn Loeffler purchased 1,203,704 shares at $2.70 per share for a total value of $3,250,000.80, establishing an initial position in PSQH with no prior shareholdings. The transaction is significant given the director's new commitment, but warrants careful scrutiny of company fundamentals: while annual revenue growth reached +1096.6%, the company reported a net loss of $-11,235,246.00 on quarterly revenue of $5,985,228.00, indicating substantial unprofitability despite rapid top-line expansion. The current stock price of $2.86 sits 58.6% below the 52-week high of $6.90, having recovered 13.9% over the past 30 days, placing this purchase in the context of a significantly depressed valuation within a volatile trading range.

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