PLNT Planet Fitness, Inc. Insider Trading

CEO Keating Colleen buys 5,000 PLNT shares at $49.54; stock down -55.0% from 52-week high and -28.3% in 30 days

CEO Keating Colleen purchased 5,000 shares of Planet Fitness at $49.54 amid significant recent weakness: the stock has declined -28.3% over 30 days and -43.2% over 90 days, currently trading -55.0% below its 52-week high of $114.47. The timing coincides with deteriorating momentum, though the company's fundamentals show strength with +12.1% annual revenue growth and $51.6M net income on $337.2M quarterly revenue. The CEO's prior sell track record shows a 0.00% well-timed rate, indicating her previous sales did not precede further declines, which offers limited predictive insight into whether this buy represents true conviction or opportunistic accumulation at depressed levels.

Director Rathke makes first open-market stock purchase as Planet Fitness trades well below 52-week highs

Frances Rathke, a Planet Fitness director, made her first open-market purchase of company shares after a 15-transaction track record limited to stock-based compensation. This move to deploy personal capital is noteworthy because it represents a shift from receiving shares through employee compensation to choosing to buy them at market prices. The purchase occurs as the stock trades significantly below its 52-week high, having declined sharply over the past quarter, which could indicate the director sees value at depressed levels. Planet Fitness remains a profitable, growing company with solid recent quarterly earnings, providing a fundamental backdrop to the purchase. The timing and context—a director's deliberate decision to buy on open market for the first time—suggests she may view current prices as attractive despite the stock's recent weakness.

Div President Jennifer Simmons sold 11,453 shares of PLNT for $1.1M, reducing holdings by 37.5% in 7 separate transactions

Jennifer Simmons, Div President of Corp Stores at Planet Fitness, executed 7 separate sales on 2024-11-14 totaling 11,453 shares for $1,101,820.50, reducing her holdings from 30,563 shares to 19,110 shares. The blended average sale price of $96.20 occurred as PLNT's stock trades near its 52-week high of $97.03, with the stock up 20.6% over the prior 30 days and 22.7% over 90 days. The significant reduction in her position—a 37.5% decrease—following substantial recent price appreciation warrants attention to whether this represents a material rebalancing of her equity exposure at or near elevated valuation levels.

CFO Fitzgerald Thomas J III sold 16,848 shares for $1,598,763.42 on 2024-11-15, reducing holdings 38.2%.

Fitzgerald Thomas J III, Planet Fitness CFO, executed 2 separate sales totaling 16,848 shares on 2024-11-15, generating $1,598,763.42 at a blended average price of $94.89. This sale reduced his holdings from 44,132 shares to 27,284 shares, representing a 38.2% reduction in his pre-transaction position. The transaction occurred at prices ($94.87 and $95.67) near the company's 52-week high of $97.03, and the stock has appreciated +20.6% over the preceding 30 days and +22.7% over 90 days. The sale's magnitude and concentration in a single filing day, combined with proximity to all-time highs and recent strong price momentum, represent a material reduction in the CFO's direct equity stake during a period of strong stock performance.