HAYW Hayward Holdings, Inc. Insider Trading

CEO Kevin Holleran sold 52,389 shares of HAYW at $13.79 (now $13.98) under 10b5-1 plan; retains 701,234 shares plus 2,200,236 option shares

Kevin Holleran, President and CEO, executed a scheduled sale of 52,389 shares on 2026-06-01 under a pre-arranged 10b5-1 trading plan adopted on 2025-08-18, reducing his non-derivative holdings from 753,623 to 701,234 shares. The stock was trading $13.98 at current prices versus the $13.79 transaction price, and is -21.2% from its 52-week high of $17.73, reflecting material weakness year-to-date. His prior five sales at HAYW show a mixed record: three produced negative 30-day returns (-14.2%, -3.9%, -3.4%), one produced +12.1%, and one produced +1.4%, indicating inconsistent execution relative to price reversals. Because this trade is scheduled under a 10b5-1 plan rather than discretionary, it does not reflect a timing decision by the insider. Critically, Holleran retains substantial derivative holdings of 2,200,236 stock options, meaning his full economic position in the company remains significant and unchanged by this share reduction.

CEO Kevin Holleran exercised options for 52K shares then sold them the same day at 10x the exercise price; 29th open-market sale in 3 years.

Kevin Holleran, Hayward Holdings' President and CEO, exercised options on 52,389 shares at $1.40 and immediately sold the entire block at $14.5744 on the same day—a characteristic same-day exercise-and-sell pattern typical of option vesting mechanics rather than a statement about conviction. This is the 29th open-market sale Holleran has executed in the past three years, with zero open-market purchases during that same period; he has been exclusively a seller at the open market. The stock is currently trading below its 52-week high and has declined over the past quarter, but without measurable outcome data from his five most recent sales at this ticker—all too recent to evaluate—the timing pattern of his prior exits at Hayward cannot yet be assessed. The company itself remains profitable with steady revenue growth and trades at a reasonable valuation multiple, suggesting fundamental stability despite the stock's recent price weakness.

SVP and CLO Susan Canning buys 2,242 shares of HAYW as stock recovers from recent pullback, signaling management confidence.

Susan Canning, the Senior Vice President and Chief Legal Officer, made an open-market purchase of shares at a time when the stock is trading well below its highs but has recently recovered from a three-month decline. As a C-suite executive with direct operational visibility into the company, her willingness to deploy personal capital sends a meaningful signal of confidence in the business and its valuation. Hayward is a profitable, growing company with solid fundamentals, and Canning's purchase suggests the leadership team believes the current pullback represents an attractive entry point rather than a warning sign. This kind of insider buying by core management — particularly from a legal and governance officer who would be sensitive to compliance risks — carries credibility precisely because such executives rarely make speculative trades; when they do buy, it typically reflects genuine conviction that the market is undervaluing the stock at these levels.