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GRWG GrowGeneration Corp. Insider Trading

Latest: CEO Bought $99K of Shares · May 2026

Multiple insiders have been active at GrowGeneration Corp. (GRWG): 4 distinct insiders account for 10 buy filings and 0 sell filings as of May 2026. Its highest-significance filing in the last 90 days: CEO Lampert Darren bought $99K, transaction dated May 2026.

10 filings analyzed · Latest 2026-05-19

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Buys
10
Sells
0
Insiders
4
Direction
Net buying

GrowGeneration Corp. leadership

CEO
Darren Lampert — Chief Executive Officer
CFO
Gregory Sanders — Chief Financial Officer
Chair
Darren Lampert — Chairperson of the Board
May 2026
2026-05-19
low
CEO
64,098 shares
$99,352
@ $1.55
Significance 3

CEO Darren Lampert bought 64,098 shares of GRWG at $1.55 on 2026-05-18; stock now $1.57, down 34.6% from 52-week high.

Lampert purchased 64,098 shares at $1.55, increasing his holdings to 1,765,800 shares. GrowGeneration's fundamentals remain weak: revenue declined 14.4% year-over-year to $38,391,000 in the latest quarter, with a net loss of $-4,922,000 and a market cap of $94,342,720.85. His cross-ticker track record shows 7 prior buys with an average 90-day return of -8.3% and a 0.00% win rate. At this same ticker, his prior four measurable buys at GRWG posted 90-day returns of -5.0%, -18.3%, -9.0%, and -1.0%—none well-timed—followed by a fifth buy on 2023-11-15 with outcomes not yet measurable. The current price of $1.57 reflects a 30-day and 90-day gain of +40.2% from the purchase, though this occurs against a 52-week backdrop where the stock remains -34.6% below its peak of $2.40.

September 2025
2025-09-23
medium
133,334 shares
$221,334
@ $1.66
Significance 3

Director Aiello buys 133,334 GRWG shares at $1.66; stock down -26.8% from 52-week high, company unprofitable with -16.4% revenue decline.

Director Stephen Aiello purchased 133,334 shares of GrowGeneration at $1.66 on 2025-09-22, increasing his holdings by 24.9% to 668,311 shares. This represents a meaningful accumulation of stock. However, the purchase context raises caution flags: GrowGeneration reported -$4,811,000 net income in the latest quarter, annual revenue declined -16.4%, and the stock currently trades at $1.64, down -26.8% from its 52-week high of $2.24. Aiello's prior two buys at this ticker occurred in August 2024 and generated modest near-term returns (+1.0% and +7.3% at 30 days respectively) but negative 90-day outcomes (-7.9% and -9.4%), establishing a pattern of downside realization after his purchases at GRWG. His cross-ticker track record across all holdings shows 0 of 2 prior buys were well-timed at the 90-day mark, with an average 90-day return of -8.6%, providing no validation that this purchase will reverse the company's operational headwinds.

March 2025
2025-03-20
medium
CEO
82,639 shares
$98,340
@ $1.19
Significance 3

CEO Darren Lampert buys 82,639 shares of GRWG at $1.19; stock now -63.1% from 52-week high amid -16.4% revenue decline

Darren Lampert, the CEO of GrowGeneration Corp., purchased 82,639 shares at $1.19 on 2025-03-19, increasing his holdings to 1,728,522 shares. The purchase occurs as GrowGeneration faces material operational challenges: annual revenue declined -16.4% year-over-year, the company posted a net loss of $-11,435,000 in the latest quarter, and the stock has fallen -63.1% from its 52-week high of $3.33, trading at $1.23 currently. Lampert's prior trades at this ticker show a 0 of 3 well-timed buy record at the 90-day horizon, with his two most recent prior purchases resulting in -8.0% and -18.3% 90-day returns respectively. The combination of persistent unprofitability, deteriorating revenue trajectory, steep stock decline, and a pattern of prior poorly-timed accumulation at this same ticker suggests this purchase reflects circumstances other than a favorable entry point in a turnaround narrative.

2025-03-20
low
President
85,465 shares
$103,413
@ $1.21
Significance 3

Salaman Michael (President) bought 85,465 shares of GRWG at $1.21 on 2025-03-19; stock now -63.1% from 52-week high, -16.4% annual revenue decline.

President Salaman Michael purchased 85,465 shares at $1.21, increasing his holdings by 5.5% to 1,639,313 shares. The timing context is unfavorable: GrowGeneration is trading -63.1% from its 52-week high of $3.33, has declined -25.9% over the past 90 days, and the company reported a net loss of $-11,435,000.00 against revenue of $50,006,000.00 in its latest quarter, with annual revenue down -16.4% year-over-year. His prior trades at GRWG show a 0 of 3 well-timed buy track record at the 90-day mark (prior buys resulted in -7.5%, -17.8%, and -9.0% 90-day returns), and his cross-ticker track record exhibits a 0.00% 90-day win rate across 5 prior buys with an average 90-day return of -9.2%. The transaction adds to a pattern of purchases in a deteriorating business environment without evidence of successful timing on prior attempts at this security.

November 2024
2024-11-20
medium
President
58,476 shares
$101,748
@ $1.74
Significance 4

GRWG president Michael Salaman buys 58,476 shares at $1.74; stock down 46.6% from 52-week high, -18.8% annual revenue decline

Michael Salaman, President of GrowGeneration Corp., purchased 58,476 shares at $1.74 on 2024-11-19, increasing his holdings to 1,503,848 shares. The purchase occurred as GRWG trades at $1.78, down 46.6% from its 52-week high of $3.33 and declined 18.4% over the past 90 days. The underlying business context is challenging: the company reported annual revenue decline of -18.8%, a net loss of $-11,435,000.00 in the latest quarter, and remains unprofitable on a full-year basis with a market cap of $105,455,242.04. Examining Salaman's prior transaction history at GRWG specifically, his four prior open-market purchases show mixed results: two generated near-term gains (2024-08-14 and 2024-08-13 both positive at 30 days), but only one of four prior trades was well-timed at the 90-day mark, reflecting a 25% success rate on longer-term gains. His cross-ticker track record is similarly modest, with 4 prior buys averaging a 90-day return of -3.5% and a 25% win rate at that horizon.

2024-11-20
high
CEO
57,467 shares
$100,567
@ $1.75
Significance 6

CEO Darren Lampert purchased 57,467 shares of GRWG at $1.75 on 2024-11-19 ($100.6K), boosting holdings to 1.60M shares amid -46.6% decline from 52-week high and company unprofitability.

Darren Lampert acquired 57,467 shares at $1.75, adding to holdings during significant downward price pressure—stock is -46.6% from its 52-week high and down -12.3% over the past 30 days. The company remains operationally challenged: annual revenue declined -18.8% year-over-year, most recent quarterly revenue stands at $50,006,000.00, and net income was negative at $-11,435,000.00 for the fiscal year. Lampert's same-ticker history at GRWG shows mixed timing outcomes: 2 of 5 prior buy transactions achieved positive 90-day returns (on 2023-11-14 with +8.2% and 2023-11-13 with +20.4%), while 3 did not, suggesting his historical acumen at this specific stock is inconsistent. The purchase itself represents a +3.7% increase to his position at a stock trading near its 52-week low range, but executed at a point where fundamental headwinds—revenue contraction and operating losses—remain unresolved.

August 2024
2024-08-28
high
25,000 shares
$50,500
@ $2.02
Significance 6

Director Eula L Adams buys 25,000 GRWG shares at $2.02; stock down 45.4% from 52-week high amid -18.8% revenue decline and unprofitability.

Director Eula L Adams initiated a position with 25,000 shares at $2.02 on 2024-08-27, establishing her first recorded holding in GrowGeneration Corp. while the stock trades 45.4% below its 52-week high of $3.66. This purchase coincides with a broader pattern: 3 other insiders also bought within the past 14 days, forming a cluster buy. The company backdrop reveals material headwinds—annual revenue declined 18.8% year-over-year to $53.5M in the latest quarter, and the firm sustained negative net income of $-5.9M over its most recent full fiscal year. The cluster activity suggests coordinated or at least parallel conviction despite deteriorating operational fundamentals and the stock's recent 13.4% monthly decline.

2024-08-16
high
100,000 shares
$196,870
@ $1.97
Significance 7

Director Aiello purchases 100,000 shares in 2 tranches for $196,869.92; cluster buy pattern with 2 other insiders in 14 days

Stephen Aiello, a director at GrowGeneration Corp., executed 2 separate purchases totaling 100,000 shares for $196,869.92 on 2024-08-14 and 2024-08-15, expanding his holdings by 25.3% to 494,977 shares post-transaction. The blended average purchase price of $1.97 compares to the current price of $2.27, placing the transaction below recent highs but within the 52-week range of $1.80–$3.66. This purchase activity is part of a broader cluster pattern: 2 other insiders also bought within the same 14-day window. The timing occurs as the company faces material operational headwinds—negative net income of $-5,896,000.00 in the latest quarter and annual revenue decline of -18.8% year-over-year—which warrant investor scrutiny into management's assessment of current valuation and forward outlook.

2024-08-15
high
President
105,297 shares
$198,188
@ $1.88
Significance 6

President Michael Salaman buys 105,297 shares at $1.88–$1.90 across 2 transactions; stock down -19.8% in 30 days amid -18.8% annual revenue decline and $5.9M loss.

Michael Salaman, President of GrowGeneration Corp., executed 2 separate purchases totaling 105,297 shares for $198,187.68, raising his holdings from 1,340,075 shares to 1,445,372 shares. The purchases occurred at $1.88 and $1.90 on 2024-08-13 and 2024-08-14, a period when GRWG traded -19.8% below its 30-day average and -43.7% below its 52-week high. Fundamentally, the company reported $53,536,000 in latest-quarter revenue against a net loss of $-5,896,000, with annual revenue declining -18.8% year-over-year. A cluster buy signal is present: 2 other insiders also acquired shares within the past 14 days, indicating aligned insider activity during depressed pricing and negative financial momentum.

2024-08-15
high
CEO
105,296 shares
$198,186
@ $1.88
Significance 6

GRWG CEO Lampert buys 105,296 shares ($198.2K) over 2 days; cluster pattern with 2 other insiders in 14 days; stock -43.7% from 52-week high.

Darren Lampert, CEO of GrowGeneration Corp., executed 2 separate purchases totaling 105,296 shares for $198,185.80 on August 13–14, 2024, increasing his holdings by 7.3% to 1,538,416 shares. The purchases occurred at $1.88–$1.90 per share, at a time when the stock trades at $2.06 current price but is -43.7% from its 52-week high and down -19.8% over the past 30 days. Most notably, a cluster buy signal appears: 2 other insiders also purchased within the same 14-day window. This synchronized insider buying by multiple executives at depressed price levels, combined with the CEO's material accumulation, stands out against the company's negative fundamentals—GRWG reported -$5.9M net income in its latest quarter and -18.8% annual revenue decline. His prior 3 trades at this same ticker showed mixed 90-day outcomes (range -11.2% to +20.4%), so historical timing accuracy at GRWG is inconsistent. The cluster pattern and the magnitude of the CEO's purchase merit scrutiny into whether insiders perceive an inflection point in the business, particularly given the recent sharp drawdown in share price.

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