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GOOGL Alphabet Inc. Insider Trading

Latest: CEO Sold $10.0M of Shares · Mar 2026
56 filings analyzed · Latest 2026-03-31
Insider buys
0
Insider sells
56
Unique insiders
5
Direction
Net selling
March 2026
2026-03-31
medium
WALKER JOHN KENT Sell
President, Global Affairs, CLO
8,993 shares
$2,481,117
@ $275.89
Significance 4/10

CLO/President Walker sells 8,993 shares at $275.89 avg for $2.5M, reducing stake by 12.9% to 60.8K shares held.

John Kent Walker, Alphabet's President of Global Affairs and Chief Legal Officer, executed 5 separate sales on 2026-03-27 totaling 8,993 shares for $2,481,116.95, reducing his holdings from 69.8K to 60.8K shares. The 12.9% reduction represents a material drawdown of his position, executed at a blended average price of $275.89 per share. Walker's cross-ticker track record shows 20 prior sales with an average 90-day return of +16.6% and a 90-day well-timed rate of 25.00%, but his 5 prior same-ticker sales at GOOGL (all on 2026-02-17) showed modest 30-day gains of 1.5%–3.2% with no measurable 90-day outcomes yet. The current stock price of $287.56 stands at -16.3% from its 52-week high of $343.69, suggesting the stock has retreated materially from recent peaks, though the company's fundamentals remain solid with $102.3B quarterly revenue, $35.0B net income, and +15.1% annual growth.

2026-03-18
medium
Pichai Sundar Sell
Chief Executive Officer
32,500 shares
$10,006,385
@ $307.89
Significance 6/10

Alphabet CEO Sundar Pichai sold 32,500 shares for $10,006,385.23 in 5 separate transactions on 2026-03-18

Pichai Sundar, CEO of Alphabet, executed 5 separate open-market sales totaling 32,500 shares for $10,006,385.23 at prices ranging from $306.21 to $310.18, with a blended average of $307.89. The sales reduced his holdings from 1,674,560 shares to 1,642,060 shares, a decrease of 1.9% of his pre-transaction position. At the current price of $307.69, the recent transactions are trading essentially flat, and the stock remains 10.5% below its 52-week high of $343.69. Across his broader cross-ticker trading history, Pichai's 20 prior sales averaged a negative 30-day return of -11.4%, though his same-ticker history at Alphabet comprises only 5 prior trades executed on 2026-03-04 with outcomes not yet measurable. The filing provides no indication of scheduled trading plan status, so the timing and motivation for these sales remain undisclosed.

2026-03-06
high
Pichai Sundar Sell
Chief Executive Officer
32,500 shares
$9,859,694
@ $303.38
Significance 6/10

Alphabet CEO Sundar sold 32,500 shares for $9,859,694.10 on 2026-03-04; stock down 13.1% from 52-week high.

Pichai Sundar executed 5 separate sales totaling 32,500 shares for $9,859,694.10 at an average price of $303.38 per share on 2026-03-04, reducing his holdings by 10.9% to 265,001 shares. The sales occurred as Alphabet's stock trades at $298.52, down 13.1% from its 52-week high of $343.69 and down 10.4% over the prior 30 days. His cross-ticker track record shows 20 prior sells with an average 30-day return of -10.4%, though same-ticker measurable outcomes at GOOGL are limited (only 1 prior sell from 2026-02-04 showing -11.2% 30-day return). The timing and scale of this large CEO divestiture in a declining market environment merit investor attention given the magnitude and recent downward price momentum.

February 2026
2026-02-20
medium
Pichai Sundar Sell
Chief Executive Officer
32,500 shares
$9,877,262
@ $303.92
Significance 6/10

Alphabet CEO Pichai Sundar sold 32,500 shares for $9,877,262.34 on 2026-02-18 at blended avg $303.92

Pichai Sundar executed 4 separate sales totaling 32,500 shares for $9,877,262.34 on 2026-02-18, reducing his stake from 2,851,024 to 2,818,524 shares (-1.1%). The sales occurred at prices ranging from $302.60 to $305.36, near the 52-week trading band but notably 8.4% below the 52-week high of $343.69 and 4.1% below the 30-day average. Sundar's cross-ticker track record shows 20 prior open-market sells with an average 90-day return of -3.0%, though his 5 most recent trades at Alphabet (all on 2026-02-04) have not yet reached measurable outcomes. The transaction occurs at a materially elevated stock price relative to recent 30-day movement while Alphabet reports strong fundamentals: $102.3B quarterly revenue with 15.1% annual growth, $35.0B net income, and a P/E of 24.36 on a $3.8T market cap.

2026-02-19
medium
WALKER JOHN KENT Sell
President, Global Affairs, CLO
47,574 shares
$14,341,414
@ $301.45
Significance 6/10

Walker sold 47,574 shares (78.2% of holdings) for $14,341,414.45 on Feb 17; prior GOOGL sells all gained +6.9% to +12.6% in 30 days.

Walker John Kent (President, Global Affairs, CLO) executed 8 separate sales totaling 47,574 shares for $14,341,414.45, reducing holdings from 60,801 to 13,227 shares (a -78.2% reduction from pre-transaction holdings). The sales span a narrow price range ($297.70–$304.47) with a blended average of $301.45. His prior sales at GOOGL consistently generated positive 30-day returns: June and September 2025 sales each yielded +6.9% to +12.6% within 30 days. However, at the 90-day mark, his prior GOOGL sales show a timing pattern where neither measurable sale was well-timed (both prior September sales gained +24.7% to +28.5%, meaning he sold before further upside). The current price of $302.85 is -11.9% from the 52-week high, placing this sale in a retreat phase; his cross-ticker track record shows a 35.29% well-timed rate for sells, suggesting modest but not exceptional timing accuracy across his history.

2026-02-06
medium
Pichai Sundar Sell
Chief Executive Officer
32,500 shares
$10,893,259
@ $335.18
Significance 5/10

CEO Sundar Pichai sold 32,500 GOOGL shares for $10.9M across 14 transactions on 2026-02-04, retaining 2,851,024 shares.

Pichai executed 14 separate sales totaling 32,500 shares for $10,893,258.58 on 2026-02-04, with a blended average price of $335.18. This represents a 1.1% reduction of his pre-transaction holdings of 2,883,524 shares, leaving him with 2,851,024 shares post-transaction. The scale and discretionary nature of the sale (14 distinct price points across a range of $330.13 to $343.74) suggest intentional execution rather than a scheduled plan. At the current price of $322.86, GOOGL trades 6.1% below its 52-week high, though the stock has gained 15.8% over the past 90 days and 0.3% over 30 days. Across his cross-ticker track record, Pichai's 20 prior sells show an average 30-day return of +0.6%, providing limited predictive insight into this specific transaction's timing relative to the stock's near-term direction.

January 2026
2026-01-23
medium
Pichai Sundar Sell
Chief Executive Officer
32,500 shares
$10,637,368
@ $327.30
Significance 6/10

Sundar (CEO) sold 32,500 shares at $327.30 avg on 2026-01-21 for $10.6M; retains 2.21M shares.

Pichai Sundar executed 12 separate sales on 2026-01-21, totaling 32,500 shares for $10,637,367.65 at a blended average price of $327.30, reducing his holdings from 2.24M shares to 2.21M shares (-1.4%). The stock currently trades at $327.93, near the top of its 52-week range ($144.70–$335.97) and -2.4% from the 52-week high, reflecting strong recent momentum: +4.4% over 30 days and +26.2% over 90 days. Across his open-market history, Sundar's 20 prior sells have averaged a +11.0% 30-day return, indicating a pattern of selling into strength. His 5 prior trades at Alphabet, all on 2026-01-07, remain too recent to measure outcomes, preventing a direct ticker-specific assessment of timing accuracy for this transaction.

2026-01-08
high
Pichai Sundar Sell
Chief Executive Officer
32,500 shares
$10,439,486
@ $321.21
Significance 6/10

Alphabet CEO Sundar Pichai sold 32,500 shares for $10,439,486.02 on 2026-01-07 at blended avg $321.21

Pichai executed 11 separate sales totaling 32,500 shares for $10,439,486.02 across a tight price window on 2026-01-07, reducing his stake by 1.4% to 2,244,372 shares. The stock is currently at $325.44, just 0.0% from its 52-week high, and has appreciated 37.6% over 90 days and 2.6% over 30 days, indicating strong recent momentum at the time of sale. His cross-ticker track record shows 20 prior open-market sales with an average 30-day return of 0.5%, though none of the 5 measurable same-ticker prior sales at GOOGL have yet produced measurable 90-day outcomes. The multi-tranche execution at modestly rising prices (ranging from $315.39 to $326.05) and the timing relative to Alphabet's strong fundamentals—$102.3B quarterly revenue, 13.9% annual growth, $35.0B net income, and P/E of 31.63—reflects a discretionary liquidity event by the CEO rather than a pattern predictive of near-term price direction.

December 2025
2025-12-30
medium
WALKER JOHN KENT Sell
President, Global Affairs, CLO
17,829 shares
$5,614,095
@ $314.89
Significance 6/10

Walker sold 17,829 shares at blended $314.89; derivative-conversion trade, not full exit.

Walker John Kent sold 17,829 shares (17.8K) across three separate transactions on 2025-12-30 for $5,614,095.19, reducing his direct holdings by -30.1% from 59,164 to 41,335 shares. The sales were executed at prices ranging from $314.61 to $316.52, near the current level of $313.85 and within 3.0% of the 52-week high of $323.44. This filing contains a derivative-conversion transaction, meaning the insider's full position includes derivative holdings not yet reflected in our database. His prior five sales at GOOGL (all on 2025-09-29) produced positive 90-day returns, ranging from +24.7% to +28.5%, indicating the prior sales were poorly timed from a directional standpoint—the stock rose after each sale. The current sale's timing relative to future price movement remains unknown; the transaction is factually documented but without a 10b5-1 flag, no scheduled nature is indicated.

2025-12-17
high
Pichai Sundar Sell
Chief Executive Officer
32,500 shares
$9,743,373
@ $299.80
Significance 7/10

Alphabet CEO Pichai Sundar sold 32,500 shares for $9,743,373.00 in 9 separate sales on 2025-12-15; post-sale holdings: 74,925 shares.

Pichai Sundar, Alphabet's Chief Executive Officer, executed 9 separate sales totaling 32,500 shares for $9,743,373.00 on 2025-12-15 at prices ranging from $298.11 to $306.39, reducing his holdings by 30.3% to 74,925 shares. The blended average sale price of $299.80 is slightly above current price of $296.72, placing the sales within the stock's 52-week range of $144.70–$323.44 and 8.3% below the 52-week high. This represents the CEO's fifth filing in 12 days (prior 4 sales on 2025-12-03), establishing an active disposition pattern during a period of strong stock momentum: the stock is up 4.1% over 30 days and up 17.7% over 90 days. While the company's fundamentals remain solid with $102.3B quarterly revenue and 13.9% annual growth, the cumulative scale and frequency of these recent dispositions by the CEO warrant investor attention to any underlying considerations driving such a material reduction in his personal stake.

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