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GNRC GENERAC HOLDINGS INC. Insider Trading

Latest: CEO Sold $1.4M of Shares · Jun 2026

Multiple insiders have been active at GENERAC HOLDINGS INC. (GNRC): 3 distinct insiders account for 0 buy filings and 26 sell filings as of Jul 2026. Its highest-significance filing in the last 90 days: CEO Aaron Jagdfeld sold $1.4M, transaction dated Jun 2026.

26 filings analyzed · Latest 2026-07-02

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Buys
0
Sells
26
Insiders
3
Direction
Net selling

GENERAC HOLDINGS INC. leadership

CEO
Aaron Jagdfeld — President, Chief Executive Officer & Chairman
CFO
York Ragen — Chief Financial Officer
General Counsel
Raj Kanuru — Executive Vice President, General Counsel & Secretary
Chair
Aaron Jagdfeld — Chairman

Historically, stocks have lagged the S&P 500 by a median ~3% over the 90 days after a low insider sell (n ≈ 1,162, 2024-2026). Past results don't predict the future. How we measure this ↗

July 2026
2026-07-02 10b5-1 Plan
low
Chief Executive Officer
5,000 shares
$1,440,250
@ $288.05
Significance 3

GNRC CEO Aaron Jagdfeld sold 5,000 shares at $288.05; stock down 14.8% from high, scheduled 10b5-1 plan.

Aaron Jagdfeld, Chief Executive Officer of Generac Holdings Inc., sold 5,000 shares at $288.05 on 2026-07-01 as part of a pre-arranged 10b5-1 trading plan, reducing his holdings from 564.5K shares to 559.5K shares. The sale is scheduled, not discretionary, making timing attributable to the plan's preset calendar rather than independent judgment. The stock has declined 14.8% from its 52-week high of $296.44 and is down 11.2% over the past 30 days, though it has risen 30.2% over 90 days, reflecting recent volatility. His same-ticker history at GNRC shows mixed outcomes: two prior sells (2026-06-01 and 2026-05-01) had measurable 30-day returns of -0.7% and +6.9% respectively, while earlier 2026 sales (April, March, February) posted strong 90-day returns (+46.5%, +31.5%, +55.4%). The company faces modest headwinds with -2.0% annual revenue growth and a high P/E of 78.71, warranting continued observation of cash deployment decisions.

June 2026
2026-06-03 10b5-1 Plan
low
Chief Executive Officer
5,000 shares
$1,360,900
@ $272.18
Significance 4

GNRC CEO Jagdfeld sells 5,000 shares at $272.18; execution of pre-arranged 10b5-1 plan

Aaron Jagdfeld sold 5,000 shares (5.0K shares) of GENERAC HOLDINGS INC. (GNRC) at $272.18 on 2026-06-01 as part of a pre-arranged 10b5-1 trading plan, reducing his holdings from 569,528 shares to 564,528 shares. This transaction is scheduled, not discretionary, and therefore does not carry timing-dependent signal interpretation. Jagdfeld's prior sales at GNRC have exhibited mixed near-term returns (30-day range from -10.5% to +32.3%) but consistently positive 90-day returns (range +9.4% to +55.4%), though these historical outcomes should not be projected onto this scheduled sale. The stock has risen 11.0% over the last 30 days and 30.4% over 90 days from earlier transaction dates, while trading at a P/E of 88.88 against -2.0% annual revenue growth.

May 2026
2026-05-05 10b5-1 Plan
medium
Chief Executive Officer
5,000 shares
$1,300,100
@ $260.02
Significance 4

GNRC CEO Aaron Jagdfeld sells ~$1.3M in stock near 52-week highs after 50%+ quarter rally.

Aaron Jagdfeld, GNRC's Chief Executive Officer, sold a modest stake worth approximately $1.3 million on the open market, reducing his holdings by less than one percent. The timing stands out: the stock has surged significantly over the past quarter and is trading near its 52-week highs, which is when many executives choose to diversify personal portfolios rather than a signal of fundamental concern. Generac remains profitable with a growing quarterly net income, though the company faces modest headwinds with annual revenue slightly down year-over-year, and the stock trades at a notably elevated valuation multiple. This appears to be opportunistic profit-taking by the CEO during a strong price run rather than a crisis sale, but the absence of offsetting insider buying by other executives suggests this is portfolio rebalancing rather than a coordinated leadership statement about undervaluation.

April 2026
2026-04-03 10b5-1 Plan
medium
Chief Executive Officer
5,000 shares
$999,050
@ $199.81
Significance 4

CEO Aaron Jagdfeld sold 5,000 GNRC shares at $199.81; stock now $194.09, down 12.3% in 30 days.

Aaron Jagdfeld, Chief Executive Officer, sold 5,000 shares (0.9% of pre-transaction holdings of 579,528 shares) at $199.81, totaling $999,050.00. The stock has declined 12.3% over the past 30 days and now trades at $194.09, 18.0% below its 52-week high of $236.58. Jagdfeld's recent trading history at GNRC shows a pattern of sales that have not been consistently well-timed: of 3 measurable 90-day outcomes, 0 resulted in stock declines after his sales, with the most recent comparable sale on 2026-01-02 followed by a +40.7% 90-day return. The current sale occurs amid a sharp near-term pullback and elevated valuation (P/E 78.90), though the sale itself represents a modest reduction in his substantial remaining position of 574,528 shares.

March 2026
2026-03-06 10b5-1 Plan
medium
Chief Executive Officer
5,000 shares
$1,084,750
@ $216.95
Significance 5

CEO Aaron Jagdfeld sold 5,000 shares of GNRC at $216.95; stock now down -13.8% from 52-week high at $204.02.

Jagdfeld sold 5,000 shares (5.0K shares) at $216.95 on 2026-03-05, reducing his holdings from 584,528 shares (584.5K shares) to 579,528 shares (579.5K shares)—a modest -0.9% reduction. At the time of sale, the stock was near its 52-week high of $236.58; it has since declined -13.8% to $204.02, indicating the sale occurred at a favorable price point relative to current levels. At GNRC specifically, Jagdfeld's 5 prior trades show only 1 of 3 measurable at the 90-day mark was well-timed (a sale before subsequent decline), and his cross-ticker track record shows a 55.56% well-timed rate across 20 prior sells. The current transaction's forward-looking outcome is not yet measurable, but the timing context (sale at elevated price, subsequent decline) aligns with his modest history of well-executed exit points at this holding.

February 2026
2026-02-27
high
Chief Financial Officer
24,362 shares
$5,739,828
@ $235.61
Significance 8

CFO Ragen York A. sells 24,362 shares for $5,739,828.07 on 2026-02-25; prior 5 sales at GNRC all resulted in declines within 90 days.

Ragen York A., Chief Financial Officer of Generac Holdings, executed 7 separate sales totaling 24,362 shares for $5,739,828.07 on 2026-02-25, reducing his holdings by 15.1% to 137,182 shares. Notably, the blended average sale price of $235.61 is very close to the 52-week high of $236.58, positioning this sale near the top of the recent range. His prior trading history at GNRC is striking: all 5 prior sells at this ticker occurred on 2024-11-06 and were followed by 90-day declines ranging from -22.2% to -23.8%, representing a 100% well-timed rate at the 90-day mark. While the current stock price of $225.37 is -4.7% from the 52-week high, the 30-day and 90-day momentum remain substantially positive (+29.4% and +48.6% respectively), suggesting the market has yet to price in any near-term correction if the pattern holds. The high valuation context—P/E of 91.61—combined with negative annual revenue growth of -2.0% and the CFO's consistent historical success in selling before declines warrants close investor attention to earnings reports and near-term catalyst risk.

2026-02-03 10b5-1 Plan
medium
Chief Executive Officer
5,000 shares
$834,550
@ $166.91
Significance 5

CEO Jagdfeld sells 5,000 shares of GNRC at $166.91; maintains substantial holdings at 528.0K shares

Jagdfeld Aaron, CEO of GENERAC HOLDINGS INC., sold 5,000 shares on 2026-02-02 at $166.91, reducing his post-transaction holdings to 528.0K shares from 533.0K shares—a -0.9% reduction in his stake. The timing is noteworthy: the stock is currently at $173.28, up 22.8% over 30 days but -14.6% from its 52-week high of $202.85, suggesting a pullback from elevated levels. His cross-ticker track record shows a 55.56% well-timed rate on 20 prior sells with an average 90-day return of -3.7%, indicating modestly favorable timing discipline historically, though at GNRC specifically, 2 of 3 measurable 90-day sale outcomes were negative (well-timed). With a P/E of 33.78 and $1.1B in quarterly revenue growing at +6.8% annually, the company maintains solid fundamentals despite the recent volatility. The sale represents a modest portfolio adjustment rather than a major conviction shift, given the minimal percentage reduction and CEO's continued substantial 528.0K share position.

January 2026
2026-01-05 10b5-1 Plan
medium
Chief Executive Officer
5,000 shares
$689,900
@ $137.98
Significance 5

CEO Aaron Jagdfeld sells 5,000 GNRC shares at $137.98; stock now $148.68, down 26.7% from 52-week high of $202.85

Aaron Jagdfeld, Chief Executive Officer, sold 5,000 shares (5.0K shares) of Generac Holdings at $137.98 on 2026-01-02, reducing his holdings from 538.0K to 533.0K shares (a -0.9% reduction). The stock is currently trading at $148.68, a 52-week decline of -26.7% from its $202.85 peak and down -8.4% over 30 days. His timing at GNRC has been strong: of 3 prior measurable sales, all 3 showed negative 90-day returns (well-timed sells), with outcomes ranging from -12.4% to -17.7%. His cross-ticker track record shows a 55.56% well-timed rate across 20 prior sells. The company's fundamentals remain solid with $1.1B quarterly revenue and $66.2M net income, though the stock's sharp 52-week decline and insider's consistent pattern of selling into downturns warrant monitoring of whether the CEO sees deteriorating near-term conditions below the surface-level quarterly metrics.

December 2025
2025-12-02 10b5-1 Plan
medium
Chief Executive Officer
5,000 shares
$741,350
@ $148.27
Significance 6

CEO Jagdfeld sold 5,000 GNRC shares at $148.27 on 2025-12-01; stock now $155.31, down 23.4% from 52-week high.

CEO Aaron Jagdfeld sold 5,000 shares (5.0K shares) worth $741,350.00 at $148.27, reducing holdings by 0.9% to 538.0K shares. The stock trades at $155.31 today, -23.4% from its 52-week high of $202.85 and down 7.6% over 30 days. Jagdfeld's cross-ticker track record shows 20 prior sells with a well-timed rate of 50.00%, indicating mixed predictive power; at GNRC specifically, he has executed 5 prior sales, with 2 of 3 measurable 90-day outcomes showing declines (the insider sold before drops), though his most recent GNRC sale on 2025-11-03 lacks outcome data. The current sell occurs in a period of negative momentum—the stock down 11.3% over 90 days—within a company posting $1.1B quarterly revenue with 6.8% annual growth but trading at a elevated 30.27 P/E multiple.

November 2025
2025-11-05 10b5-1 Plan
medium
Chief Executive Officer
5,000 shares
$832,150
@ $166.43
Significance 4

CEO Jagdfeld Aaron sold 5,000 shares of GNRC at $166.43; stock now -21.5% from 52-week high.

Jagdfeld Aaron, Chief Executive Officer of Generac Holdings, sold 5,000 shares at $166.43 on 2025-11-03, reducing his holdings to 542,966 shares. The transaction occurred when the stock was trading well above current levels ($159.18 current price); the stock has declined 21.5% from its 52-week high of $202.85 and is down 3.0% over the past 30 days. His prior trades at GNRC show mixed timing outcomes: only 1 of 3 measurable 90-day periods resulted in a decline after the sell. His cross-ticker track record shows 20 prior sells with an average 90-day return of +0.3% and a well-timed rate of 44.44%, suggesting his sells have historically been slightly poorly timed overall. The current sale represents a modest reduction (-0.9% of pre-transaction holdings) rather than a material portfolio shift, and without further context on trading plan constraints, the timing signal is unclear.

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