DG DOLLAR GENERAL CORP Insider Trading

EVP & Chief Merchandising Officer Wheeler sold 9,776 shares of DG at $135.32; stock now at $137.28, near 52-week high

Wheeler Bryan D, serving as EVP & Chief Merchandising Officer, sold 9,776 shares (9.8K shares) at $135.32 on 2025-12-19 for total value $1,322,890.28, reducing his holdings from 32,071 shares to 22,295 shares. The sale occurred when DG was trading near its 52-week high of $137.28, with the stock up 37.8% over the prior 30 days and 34.4% over 90 days. As a senior merchandising executive at a $30.2B retailer reporting $10.6B quarterly revenue and 5.0% annual growth, any material reduction in executive equity stakes warrants monitoring for insights into leadership confidence and capital allocation decisions at the operational level.

EVP & General Counsel Taylor Rhonda sold 7,500 DG shares at $134.89; retains 73,492 shares post-sale.

TAYLOR RHONDA (EVP & General Counsel) sold 7,500 shares of Dollar General at $134.89 on 2025-12-16, reducing her post-transaction holdings to 73,492 shares, a net reduction of 9.3% from prior holdings of 80,992 shares. The sale occurred at a price $2.08 below the current market price of $136.97, and while the stock is at the 52-week high of $136.97, the sale price was not at that peak. The executive retained a substantial equity stake of 73,492 shares following the transaction, suggesting continued material exposure to the company despite the reduction. Given the limited guidance on whether this transaction is part of a pre-planned program or discretionary, the sale represents a partial reduction in holdings rather than a significant departure from an established position.

Dollar General CFO Carman R Wenkoff sells 19,166 shares ($2.5M) at $132.01 as stock reaches 52-week high.

Wenkoff sold 19,166 shares (19.2K shares) for $2,530,013.58 ($2.5M) at $132.01 on 2025-12-11, reducing his holdings by 30.7% from 62,345 to 43,179 shares. The sale occurred at $133.21 current price, which marks the 52-week high (+0.0% from 52-week high), and follows a +27.8% 30-day gain and +27.6% 90-day gain. His prior sales at DG show a 90d well-timed rate of 100.00% (the 2024-04-04 sell saw 90d return of -22.7%), and his cross-ticker track record shows 1 prior sell with 90d well-timed rate of 100.00%. DG trades at a P/E of 22.97 with net income of $282.7M on $10.6B quarterly revenue and +5.0% annual growth. The timing of this sale at the stock's peak valuation point, combined with his consistent execution track record on prior dispositions, warrants investor attention to whether this signals a view of limited upside at current levels.

DG EVP Herrmann sells 17,433 shares for $2.2M at $126.82 avg; cuts stake by 40.0%, retains 26.1K shares

Herrmann Tracey N, EVP of Store Operations, executed 2 separate sales totaling 17,433 shares for $2,210,921.57 on December 10-11, 2025, at a blended average price of $126.82, reducing her stake from 43,531 to 26,098 shares—a 40.0% reduction in holdings. The sales occurred as Dollar General's stock trades near the 52-week high of $133.21 (current price $133.21, +27.8% over 30 days, +27.6% over 90 days), suggesting execution in a rising market. The multi-transaction structure and magnitude of the stake reduction—selling off four in every ten shares held—represents a material shift in her direct equity exposure to the company at a point of significant upside momentum.

EVP/Chief People Officer Reardon sells 4,395 shares of DG at $126.97; stock +25.4% in 30 days, -4.9% below 52-week high.

Kathleen A. Reardon, EVP & Chief People Officer, sold 4,395 shares at $126.97 on 2025-12-08, reducing her holdings by 10.6% from 41.6K to 37.3K shares. The sale follows a strong 30-day rally of +25.4% and occurs 4.9% below the 52-week high of $132.37, positioning the trade in the latter half of recent upward momentum. Notably, Reardon's prior two trades at DG (both in June 2025) exhibited a 100% well-timed rate at the 90-day horizon, suggesting a pattern of selling ahead of subsequent declines; however, the current trade's timing cannot yet be assessed. The company's fundamentals show stable growth with annual revenue expansion of +5.0%, a P/E of 21.71, and net income of $282.7M on $10.6B in quarterly revenue, providing context that this is a mature, profitably growing business rather than a distressed or speculative situation.

EVP & Chief People Officer Kathleen A. Reardon sold 6,438 shares at blended average $111.56 for $718,228.88 total

Kathleen A. Reardon (EVP & Chief People Officer at Dollar General) executed two separate sales totaling 6,438 shares on 2025-06-12 for $718,228.88, reducing her post-transaction holdings to 41,646 shares (a 13.4% reduction from prior holdings of 48,084 shares). The shares were sold at $111.57 and $111.56, slightly below the current price of $113.63 and well within the 52-week range. Given her executive role in people operations rather than strategy or product, and the absence of extraordinary company-specific context, this transaction appears routine in nature. No additional flags regarding scheduled trading plans or broader insider activity patterns are present to reframe the significance.

Director Bryant Warren F bought 1,000 shares at blended avg $80.82 on 2024-09-10; stock down 48.4% from 52-week high of $161.22.

Bryant Warren F, a Dollar General director, executed 2 separate purchases totaling 1,000 shares for $80,825.00 on 2024-09-10 at prices of $80.50 and $81.15, increasing his stake from 41,030 to 42,030 shares (+2.4%). The timing is noteworthy: the purchase occurred at $80.82 while the stock has since declined to $83.21 (within the 52-week range of $80.41–$161.22). Critically, DG stock is down 48.4% from its 52-week high and down 28.8% over the past 30 days, placing this transaction near the lower bound of recent valuations. His prior trades at Dollar General (2 on 2023-12-15) both showed +15.3% 90-day returns; however, his most recent DG purchase on 2024-09-05 remains unmeasured, and the cross-ticker track record (100.00% win rate over 90 days, +15.3% avg return) describes a longer history across multiple securities. The magnitude of this directional bet—a 2.4% position increase—signals sustained confidence during material price pressure, though the pattern does not yet establish whether this represents a reversal inflection or continued margin compression in the business (revenue growth of +2.2% YoY, P/E 12.92).

Director Warren F. Bryant buys 500 DG shares at $80.40 amid -49.8% decline from 52-week high; prior same-ticker buys showed +15.3% 90d returns.

Warren F. Bryant, a Director at Dollar General, purchased 500 shares at $80.40 on 2024-09-05, bringing his total holdings to 41,030 shares. This purchase occurs while DG trades -49.8% below its 52-week high of $161.22 and -30.7% lower over the past 30 days. Notably, Bryant's two prior open-market purchases at this ticker (both on 2023-12-15) each realized +15.3% gains over 90 days, a timing pattern his cross-ticker track record reinforces with a 100% 90-day win rate across 2 prior buys averaging +15.3% 90d returns. The current transaction adds 1.2% to his existing position, suggesting incremental accumulation rather than a concentrated bet. Investors should monitor whether this purchase precedes recovery in a stock that has experienced material recent depreciation.