CREX CREATIVE REALITIES, INC. Insider Trading

CEO Richard C Mills buys 200,000 shares of CREX at $3.50 ($700.0K), expanding stake 26.6%; unprofitable company with mixed insider timing history.

Richard C Mills, CEO of Creative Realities, purchased 200,000 shares at $3.50 on 2026-06-30, boosting his holdings by 26.6% to 952.6K shares total. The transaction value of $700.0K represents a material stake increase at a company generating $16.3M in quarterly revenue but reporting a $-7.5M net loss, signaling operational challenges despite 12.5% annual revenue growth. Mills' own insider-trading pattern at this ticker is concerning: his two prior purchases at CREX (in 2025 and 2023) both posted negative 90-day returns, with a 0% same-ticker win rate, suggesting his previous open-market accumulation preceded stock declines rather than gains. Current price of $4.04 is up 7.7% in 30 days but remains 8.6% below the 52-week high, placing this buy between near-term momentum and longer-term price weakness—context that, combined with the company's unprofitable fundamentals and the insider's historical poor timing at this ticker, warrants close attention to the next quarterly results.

CFO Tamra L Koshewa buys 28.6K shares of CREX at $3.50; company unprofitable with $-7.5M net income.

Tamra L Koshewa, Chief Financial Officer of CREATIVE REALITIES, INC., purchased 28,571 shares at $3.50 on 2026-06-30 for $99,998.50, establishing an initial position in the company. The purchase occurs within a favorable recent price context—the stock is up 7.7% over 30 days and 15.4% over 90 days—but against a backdrop of material headwinds: the company reported a net loss of $-7.5M in its most recent full fiscal year and remains unprofitable. The CFO's acquisition of this initial stake warrants attention given her fiduciary position and the company's negative earnings, as insider buying in a currently unprofitable firm may reflect views on turnaround prospects or strategic value, but the magnitude of loss and ongoing cash burn require careful investor evaluation.

10% owner Slipstream Communications exits entire position: 1,425,485 shares of CREX at $2.52, full liquidation for $3,592,222.20

Slipstream Communications, a 10% owner, sold 1,425,485 shares for $3,592,222.20, reducing its holdings to 0 shares (-100.0% vs pre-transaction holdings). This represents a complete exit by a material stakeholder. The company is unprofitable with net income of $-7,862,000.00 in its most recent full fiscal year, and the sale occurred at $2.52, below the current price of $3.12, suggesting the liquidation predates recent price appreciation (+7.6% over 30 days, +13.4% over 90 days). The concentration of this exit into a single transaction and the elimination of all equity stakes by a 10% holder warrants examination of whether the sale reflects fundamental concerns or capital reallocation by the investor.

CREX CEO Mills buys 16,000 shares at $3.26; stock now at $3.13 vs 52-week high of $5.01.

Richard C. Mills, Chief Executive Officer of Creative Realities, Inc., purchased 16,000 shares at $3.26 on 2025-06-02, increasing his holdings from 286.6K to 302.6K shares. The transaction occurred at a price 37.5% below the 52-week high of $5.01 and represents a 5.6% increase in his post-transaction holdings. However, Mills's prior buy at this ticker on 2023-08-21 showed a 90-day return of -2.0%, and his broader cross-ticker buy history (1 prior buy) carries a 0% 90-day win rate with an average 90-day return of -2.0%. The company reported positive net income of $3.4M in the latest quarter and annual revenue growth of +12.6%, but was unprofitable over its most recent full fiscal year, creating mixed fundamental signals. The recent 64.7% price appreciation over the past 30 and 90 days may have set a challenging entry point despite the position increase.

10% owner LYTTON LAURENCE W sold 14,800 shares across 3 transactions (Jan 2024) after purchasing 11,000 shares (Dec 2023), netting 3,800-share reduction in 1.04M holdings

Lytton executed two purchases (11,000 shares for $20,922.00) in early December 2023 at prices between $1.90 and $1.96, followed by three separate sales (14,800 shares for $41,771.32) spread across mid-to-late January 2024 at prices ranging from $2.67 to $2.96. This activity resulted in a net reduction of 3,800 shares from his 1.04M holdings, representing a modest 0.4% decrease in his position. The spread between purchase and sale prices suggests the transactions were opportunistic relative to near-term price movement, though the filing does not indicate whether these trades were part of a pre-planned trading arrangement. The company remains unprofitable (net income of $-615,000.00 in the latest quarter) despite modest revenue growth of 4.2%, which frames these transactions in the context of a loss-making business where a significant shareholder is simultaneously buying and selling rather than pursuing a unidirectional commitment.